All Resources
In this article:
minus iconplus icon
Share the Blog

Empowering Users to Self-Protect Their Data

March 27, 2025
3
 Min Read
Sentra Case Study

In today’s fast-evolving cybersecurity landscape, organizations must not only deploy sophisticated security tools but also empower users to self-protect. Operationalizing this data security requires a proactive approach that integrates automation, streamlined processes, and user education. A recent discussion with Sapir Gottdiner, Cyber Security Architect at Global-e, highlighted key strategies to enhance data security by addressing alert management, sensitive data exposure, and user-driven security measures.

As a provider of end-to-end e-commerce solutions that combine localization capabilities, business intelligence, and logistics for streamlined international expansion, Global-e makes cross-border sales as simple as domestic ones. The chosen partner of leading brands and retailers across the USA, Europe and Asia, Global-e sets the standard of global e-commerce. This requires a strong commitment to security and compliance, and Global-e must comply with a number of strict regulations.

Automating Security Tasks for Efficiency

“One of the primary challenges faced by any security team is keeping pace with the volume of security alerts and the effort required to address them”, said Sapir. Automating human resource-constrained tasks is crucial for efficiency. For example, sensitive data should only exist in certain controlled environments, as improper data handling can lead to vulnerabilities. By leveraging DSPM which acts as a validation tool, organizations can automate the detection of sensitive information stored in incorrect locations and initiate remediation processes without human intervention.

Strengthening Sensitive Data Protection

A concern identified in the discussion was data accessible to unauthorized personnel in Microsoft OneDrive, that may contain sensitive information. To mitigate this, organizations should automate the creation of support tickets (in Jira, for instance) for security incidents, ensuring critical and high-risk alerts are addressed immediately. Assigning these incidents to the relevant departments and data owners ensures accountability and prompt resolution. Additionally, identifying the type and location of sensitive data enables organizations to implement precise fixes, reducing exposure risks.

Risk Management and Process Improvement

Permissioning is equally important and organizations must establish clear procedures and policies for managing authentication credentials. Different actions for different levels of risk to ensure no business interruption is applicable in most cases. This can vary from easy, quick access revocation for low-risk cases while requiring manual verification for critical credentials.

Furthermore, proper data storage is an important protection factor, given sovereignty regulations, data proliferation, etc. Implementing well-defined data mapping strategies and systematically applying proper hygiene and ensuring correct locations will minimize security gaps. For the future, Sapir envisions smart data mapping within O365 and deeper integrations with automated remediation workflow tools to further enhance security posture.

Continuous Review and Training

Sapir also suggests that to ensure compliance and effective security management, organizations should conduct monthly security reviews. These reviews help define when to close or suppress alerts, preventing unnecessary effort on minor issues. Additionally, policies should align with infrastructure security and regulatory compliance requirements such as GDPR, PCI and SOC2. Expanding security training programs is another essential step, equipping users with the knowledge on proper storage and handling of controlled data and how to avoid common security missteps. Empowering users to self-police/self-remediate allows lean security teams to scale data protection operations more efficiently.

Enhancing Communication and Future Improvements

Streamlined communication between security platforms, such as Jira and Microsoft Teams, can significantly improve incident resolution. Automating alert closures based on predefined criteria will reduce the workload on security teams. Addressing existing bugs, such as shadow IT detection issues, will further refine security processes. By fostering a culture of proactive security and leveraging automation, organizations can empower users to self-protect, ensuring a robust defense against evolving cyber threats.

Operationalizing data security is an ongoing effort that blends automation, user education, and process refinement. By taking a strategic user-enablement approach, organizations can create a security-aware culture while minimizing risks and optimizing their security response. Since implementing Sentra’s DSPM solution, Global-e has seen significant improvement in the strength of its data security posture. The company is now able to protect its cloud data more effectively, saving its security, IT, DevOps and engineering teams time, and ensuring it remains compliant with regulatory requirements. Empowering users and data owners to take responsibility for their data security, and providing the right tools to do so easily, is a game changer to the organization.

<blogcta-big>

Ran is a passionate product and customer success leader with over 12 years of experience in the cybersecurity sector. He combines extensive technical knowledge with a strong passion for product innovation, research and development (R&D), and customer success to deliver robust, user-centric security solutions. His leadership journey is marked by proven managerial skills, having spearheaded multidisciplinary teams towards achieving groundbreaking innovations and fostering a culture of excellence. He started at Sentra as a senior product manager, and is currently Sentra's senior technical account manager in NYC.

Subscribe

Latest Blog Posts

Ward Balcerzak
Ward Balcerzak
May 15, 2025
3
Min Read
Data Security

Why I Joined Sentra: A Data Defender’s Journey

Why I Joined Sentra: A Data Defender’s Journey

After nearly two decades immersed in cybersecurity, spanning Fortune 500 enterprises, defense contractors, manufacturing giants, consulting, and the vendor ecosystem, I’ve seen firsthand how elusive true data security remains. I've built and led data security programs from scratch in some of the world’s most demanding environments. But when I met the team from Sentra, something clicked in a way that’s rare in this industry.

Let me tell you why I joined Sentra and why I’m more excited than ever about the future of data security.

From Visibility to Vulnerability

In every role I've held, one challenge has consistently stood out: understanding data.
Not just securing it but truly knowing what data we have, where it lives, how it moves, how it's used, and who touches it. This sounds basic, yet it’s one of the least addressed problems in security.

Now, we layer on the proliferation of cloud environments and SaaS sprawl (without mentioning the increasing proliferation of AI agents). The traditional approaches simply don’t cut it. Most organizations either ignore cloud data discovery altogether or lean on point solutions that can’t scale, lack depth, or require endless manual tuning and triage.

That’s exactly where Sentra shines.

Why Sentra?

When I first engaged with Sentra, what struck me was that this wasn’t another vendor trying to slap a new UI on an old problem. Sentra understands the problem deeply and is solving it holistically across all environments. They’re not just keeping up; they’re setting the pace.

The AI-powered data classification engine at the heart of Sentra’s platform is, quite frankly, the best I’ve seen in the market. It automates what previously required a small army of analysts and does so with an accuracy and scale that’s unmatched. It's not just smart, it’s operationally scalable.

But technology alone wasn’t what sold me. It was the people.
The Sentra founders are visionaries who live and breathe this space. They’re not building in a vacuum, they’re listening to customers, responding to real-world friction, and delivering solutions that security teams will actually adopt. That’s rare. That’s powerful.

And finally, there’s the culture. Sentra radiates innovation, agility, and relentless focus on impact. Every person here knows the importance of their role and how it aligns with our mission. That energy is infectious and it’s exactly where I want to be.

Two Decades. One Mission: Secure the Data.

At Sentra, I’m bringing the scars, stories, and successes from almost 20 years “in the trenches”:

  • Deep experience building and maturing data security programs within highly regulated, high-stakes environments

  • A commitment to the full people-process-technology stack, because securing data isn’t just about tools

  • A background stitching together integrated solutions across silos and toolsets

  • A unique perspective shaped by my time as a practitioner, leader, consultant, and vendor

This blend helps me speak the language of security teams, empathize with their challenges, and design strategies that actually work.

Looking Ahead

Joining Sentra isn’t just the next step in my career; it’s a chance to help lead the next chapter of data security. We’re not here to incrementally improve what exists. We’re here to rethink it. Redefine it. Solve it.

If you’re passionate about protecting what matters most, your data. I’d love to connect.

This is more than a job; it’s a mission. And I couldn’t be prouder to be part of it.

<blogcta-big>

Read More
David Stuart
David Stuart
May 5, 2025
4
Min Read
Compliance

What the HIPAA Compliance Updates Mean for Your Security

What the HIPAA Compliance Updates Mean for Your Security

The Health Insurance Portability and Accountability Act (HIPAA) has long been a cornerstone of safeguarding sensitive health information in the U.S., particularly electronic protected health information (ePHI). As healthcare organizations continue to face growing cybersecurity challenges, ensuring the protection of ePHI has never been more critical. 

In response, for the first time in two decades, the U.S. Department of Health and Human Services (HHS) has proposed significant amendments to the HIPAA Security Rule, aimed at strengthening cybersecurity measures across the healthcare sector. These proposed changes are designed to address emerging threats and ensure that healthcare organizations have robust systems in place to protect patient data from unauthorized access and potential breaches. This blog presents the major changes that are coming soon and how you can prepare for them.

Instead of considering compliance as a one-time effort, with Sentra you can monitor your compliance status at any given moment, streamline reporting, and remediate compliance violations instantly.

How Sentra Can Help You Stay Compliant

Sentra’s data security platform equips healthcare organizations with the necessary tools to stay compliant with the new HIPAA Security Rule amendments. By providing continuous monitoring of ePHI data locations and assessing associated risks, Sentra helps organizations maintain full visibility and control over sensitive data.

Key Benefits of Using Sentra for HIPAA Compliance:

  • Automated Data Discovery & Classification: Instantly locate and classify ePHI across cloud and on-prem environments.
  • Real-time Risk Assessment: Continuously assess vulnerabilities and flag security gaps related to HIPAA requirements.
  • Access Control & Encryption Monitoring: Ensure compliance with mandatory MFA, encryption policies, and access termination requirements.
  • Smart Compliance Alerts: Sentra doesn’t just detect generic cloud misconfigurations. Instead, it pinpoints security issues affecting sensitive data, helping teams focus on what truly matters.

Without a solution such as Sentra, organizations waste valuable time manually searching for and classifying sensitive data, diverting key employees from higher-priority security tasks. With Sentra, security teams gain an ongoing, real-time dashboard that ensures efficient compliance and faster risk mitigation.

What You Need to Know About the Proposed HIPAA Security Rule Updates

The latest proposed updates to the HIPAA Security Rule represent some of the most significant changes in years. These updates aim to modernize data protection practices and ensure healthcare organizations are better equipped to handle today’s security challenges. Below are the key highlights compliance and security teams should focus on:

Mandatory Implementation Specifications
All implementation specifications under the HIPAA Security Rule will become mandatory. Covered entities and business associates must now fully comply with all safeguards—no more "addressable" exceptions.

Stricter Encryption Requirements
Encryption of electronic protected health information (ePHI) will be required both at rest and in transit. Organizations must ensure encryption is in place across all systems handling sensitive data.

Required Multifactor Authentication (MFA)
MFA will become mandatory to protect access to ePHI. This added security layer significantly reduces the risk of unauthorized access and credential compromise.

Network Segmentation for Threat Containment
Organizations must implement network segmentation to isolate sensitive systems and limit the spread of cyber threats in the event of a breach.

Timely Termination of Access
Access to ePHI must be revoked within 24 hours when an employee leaves or changes roles. This reduces the risk of insider threats and unauthorized access.

Comprehensive Documentation Requirements
Healthcare organizations must maintain detailed, up-to-date documentation of all security policies, procedures, risk assessments, and incident response plans.

Asset Inventories and Network Mapping
Annual updates to technology asset inventories and network maps will be required to ensure accurate tracking of where and how ePHI is stored and transmitted.

Enhanced Risk Analysis
Organizations must conduct regular, thorough risk assessments to identify vulnerabilities and assess threats across all systems that interact with ePHI.

Stronger Incident Response Plans
Entities must be able to restore lost systems and data within 72 hours after a cyber incident. Regular testing and refinement of incident response protocols will be essential.

Annual Compliance Audits
Healthcare organizations will be required to conduct annual audits of their HIPAA Security Rule compliance, covering all technical and administrative safeguards.

Mandatory Technical Controls
Technical safeguards like anti-malware tools, firewalls, and port restrictions must be in place and regularly reviewed to protect systems from evolving threats.

What’s Next?

The proposed changes to the HIPAA Security Rule are currently in the Notice of Proposed Rulemaking (NPRM) stage, with a 60-day public comment period that opened on January 6, 2025. During this period, stakeholders can provide feedback on the amendments, which may influence the final rule. Organizations should actively monitor the comment period, engage in the feedback process, and stay informed on any potential adjustments before the rule is finalized.

Steps Organizations Should Take Now:

  • Review the proposed changes and understand how they impact your current security posture.
  • Engage in the public comment process to share concerns or recommendations.
  • Start assessing security gaps to align with HIPAA’s evolving compliance requirements.

Conclusion

The new HIPAA compliance amendments represent a major shift in how healthcare organizations must protect electronic Protected Health Information (ePHI). The introduction of enhanced encryption standards, mandatory multi-factor authentication (MFA), and stricter access control measures means organizations must act swiftly to maintain compliance and reduce cybersecurity risks.

Compliance is not just about meeting regulations, it is about efficiency. Organizations relying on manual processes to locate and secure sensitive data waste valuable time and resources, making compliance efforts less effective.

With Sentra, healthcare organizations gain a powerful, automated data security solution that:

  • Eliminates manual data discovery by providing a real-time, continuous inventory of sensitive data.
  • Prioritizes relevant data security risks instead of overwhelming teams with unnecessary alerts.
  • Ensures compliance readiness by automating key processes like access control monitoring and encryption verification.

Now is the time for healthcare organizations to take proactive steps toward compliance. Stay informed, participate in the public comment process, and start implementing security enhancements today.

To learn how Sentra can help your organization achieve HIPAA compliance efficiently, request a demo today and take control of your sensitive data.

<blogcta-big>

Read More
Yoav Regev
Yoav Regev
April 23, 2025
3
Min Read
Data Security

Your AI Is Only as Secure as Your Data: Celebrating a $100M Milestone

Your AI Is Only as Secure as Your Data: Celebrating a $100M Milestone

Over the past year, we’ve seen an incredible surge in enterprise AI adoption. Companies across industries are integrating AI agents and generative AI into their operations to move faster, work smarter, and unlock innovation. But behind every AI breakthrough lies a foundational truth: AI is only as secure as the data behind it.

At Sentra, securing that data has always been our mission, not just to prevent breaches and data leaks, but to empower prosperity and innovation with confidence and control.

Data Security: The Heartbeat of Your Organization

As organizations push forward with AI, massive volumes of data, often sensitive, regulated, or business-critical are being used to train models or power AI agents. Too often, this happens without full visibility or governance. 


The explosion of the data security market reflects how critical this challenge has become. At Sentra, we’ve long believed that a Data Security Platform (DSP) must be cloud-native, scalable, and adaptable to real-world enterprise environments. We’ve been proud to lead the way, and our continued growth, especially among Fortune 500 customers, is a testament to the urgency and relevance of our approach.

Scaling for What's Next

With the announcement of our $50 million Series B funding round, bringing our total funding to over $100 million, we’re scaling Sentra to meet the moment. We're counting on strong customer momentum and more than tripling revenue year-over-year, and we’re using this investment to grow our team, strengthen our platform, and continue defining what modern data security looks like.

We’ve always said security shouldn’t slow innovation - it should fuel it. And that’s exactly what we’re enabling.

It's All About the People


At the end of the day, it’s people who build it, scale it, and believe in it. I want to extend a heartfelt thank you to our investors, customers, and, most importantly, our team. It’s all about you! Your belief in Sentra and your relentless execution make everything possible. We couldn’t make it without each and every one of you.

We’re not just building a product, we’re setting the gold standard for data security, because securing your data is the heartbeat of your organization!

Innovation without security isn’t progress. Let’s shape a future where both go together!

<blogcta-big>

Read More
decorative ball
Expert Data Security Insights Straight to Your Inbox
What Should I Do Now:
1

Get the latest GigaOm DSPM Radar report - see why Sentra was named a Leader and Fast Mover in data security. Download now and stay ahead on securing sensitive data.

2

Sign up for a demo and learn how Sentra’s data security platform can uncover hidden risks, simplify compliance, and safeguard your sensitive data.

3

Follow us on LinkedIn, X (Twitter), and YouTube for actionable expert insights on how to strengthen your data security, build a successful DSPM program, and more!