The Real Business Value of DSPM: Why True ROI Goes Beyond Cost Savings

For years, security programs have focused on protecting infrastructure: networks, servers, endpoints, and applications. That approach made sense when systems were static and data rarely moved. It’s no longer enough.

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Recent breach data shows a consistent pattern. Organizations detect incidents, restore systems, and close tickets, yet remain unable to answer the most important question regulators and customers ask next:

Which specific sensitive datasets were accessed or exfiltrated?

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Infrastructure security alone cannot answer that question.

Infrastructure Alerts Detect Events, Not Impact

Most security tooling is infrastructure-centric by design. SIEMs, EDRs, NDRs, and CSPM tools monitor hosts, processes, IPs, and configurations. When something abnormal happens, they generate alerts.

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What they do not tell you is:

• Which specific datasets were accessed
• Whether those datasets contained PHI or PII
• Whether sensitive data was copied, moved, or exfiltrated

Traditional tools monitor the "plumbing" (network traffic, server logs, etc.) While they can flag that a database was accessed by an unauthorized IP, they often cannot distinguish between an attacker downloading a public template or downloading a table containing 50,000 Social Security numbers. An alert is not the same as understanding the exposure of the data stored inside it. Without that context, incident response teams are forced to infer impact rather than determine it.

The “Did They Access the Data?” Problem

This gap becomes most visible during ransomware and extortion incidents.

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In many cases:

• Operations are restored from backups
• Infrastructure is rebuilt
• Attackers are removed from the environment

Yet organizations still cannot confirm whether sensitive data was accessed or exfiltrated during the dwell time.

Without data-level visibility:

• Legal and compliance teams must assume worst-case exposure
• Breach notifications expand unnecessarily
• Regulatory penalties increase due to uncertainty, not necessarily damage
  
  

The inability to scope an incident accurately is not a tooling failure during the breach, it is a visibility failure that existed long before the breach occurred. Under regulations like GDPR or CCPA/CPRA, if an organization cannot prove that sensitive data wasn’t accessed during a breach, they are often legally required to notify all potentially affected parties. This ‘over-notification’ is costly and damaging to reputation.

Data Movement Is the Real Attack Surface

Modern environments are defined by constant data movement:

• Cloud migrations
• SaaS integrations
• Analytics pipelines
• AI and ML workflows

Each transition creates blind spots.

Legacy platforms awaiting migration often sit in a “wait state” with reduced monitoring. Data copied into cloud storage or fed into AI pipelines frequently loses lineage and classification context. Once lineage breaks, traditional controls no longer apply consistently. From an attacker’s perspective, these environments are ideal. From a defender’s perspective, they are blind spots.

Policies Are Not Proof

Most organizations can produce policies stating that sensitive data is encrypted, access-controlled, and monitored. Increasingly, regulators are moving from point-in-time audits to requiring continuous evidence of control.  

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Regulators are asking for evidence:

• Where does PHI live right now?
• Who or what can access it?
• How do you know this hasn’t changed since the last audit?

Point-in-time audits cannot answer those questions. Neither can static documentation. Exposure and access drift continuously, especially in cloud and AI-driven environments.

Compliance depends on continuous control, not periodic attestation.

What Data-Centric Security Actually Requires

Accurately scoping breach impact and proving compliance requires security visibility that is anchored to the data itself, not the infrastructure surrounding it.

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At a minimum, this means:

• Continuous discovery and classification of sensitive data
• End-to-end data lineage across cloud, SaaS, and migration states
• Clear visibility into which identities, services, and AI tools can access specific datasets
• Detection and response signals tied directly to sensitive data exposure and movement

This is the operational foundation of Data Security Posture Management (DSPM) and Data Detection and Response (DDR). These capabilities do not replace infrastructure security controls; they close the gap those controls leave behind by connecting security events to actual data impact.

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This is the problem space Sentra was built to address.

Sentra provides continuous visibility into where sensitive data lives, how it moves, and who or what can access it, and ties security and compliance outcomes to that visibility. Without this layer, organizations are forced to infer breach impact and compliance posture instead of proving it.

Why Data-Centric Security Is Required for Modern Breach Response and Compliance

Infrastructure security can detect that an incident occurred, but it cannot determine which sensitive data was accessed, copied, or exfiltrated. Without data-level evidence, organizations cannot accurately scope breaches, contain risk, or prove compliance, regardless of how many alerts or controls are in place. Modern breach response and regulatory compliance require continuous visibility into sensitive data, its lineage, and its access paths. Infrastructure-only security models are no longer sufficient.

Want to see how Sentra provides complete visibility and control of sensitive data?‍

Schedule a Demo

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Preventing data breaches in healthcare is no longer just about stopping cyberattacks. In 2026, the greater challenge is maintaining continuous visibility into where protected health information (PHI) lives, how it is accessed, and how it is reused across modern healthcare environments governed by HIPAA compliance requirements.

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PHI no longer resides in a single system or under the control of one team. It moves constantly between cloud platforms, electronic health record (EHR) systems, business associates, analytics environments, and AI tools used throughout healthcare operations. While this data sharing enables better patient care and operational efficiency, it also introduces new healthcare cybersecurity risks that traditional, perimeter-based security controls were never designed to manage.

From Perimeter Security to Data-Centric PHI Protection

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Many of the most damaging healthcare data breaches in recent years have shared a common root cause:

limited visibility into sensitive data and unclear ownership across shared environments.

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Over-permissioned identities, long-lived third-party access, and AI systems interacting with regulated data without proper governance can silently expand exposure until an incident forces disruptive containment measures. Protecting PHI in 2026 requires a data-centric approach to healthcare data security. Instead of focusing only on where data is stored, organizations must continuously understand what sensitive data exists, who can access it, and how that access changes over time. This shift is foundational to effective HIPAA compliance, resilient incident response, and the safe adoption of AI in healthcare.

The Importance of Data Security in Healthcare

Healthcare organizations continue to face disproportionate risk from data breaches, with incidents carrying significant financial, operational, and reputational consequences. Recent industry analyses show that healthcare remains the costliest industry for data breaches, with the average breach costing approximately $7.4 million globally in 2025 and exceeding $10 million per incident in the U.S., driven by regulatory penalties and prolonged recovery efforts.

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The scale and complexity of healthcare breaches have also increased. As of late 2025, hundreds of large healthcare data breaches affecting tens of millions of individuals had already been reported in the U.S. alone, including incidents tied to shared infrastructure and third-party service providers. These events highlight how a single exposure can rapidly expand across interconnected healthcare ecosystems.

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Importantly, many recent breaches are no longer caused solely by external attacks. Instead, they stem from internal access issues such as over-permissioned identities, misdirected data sharing, and long-lived third-party access, risks now amplified by analytics platforms and AI tools interacting directly with regulated data. As healthcare organizations continue to adopt new technologies, protecting PHI increasingly depends on controlling how sensitive data is accessed, shared, and reused over time, not just where it is stored.

Healthcare Cybersecurity Regulations & Standards

For healthcare organizations, it is especially crucial to protect patient data and follow industry rules. Transitioning to the cloud shouldn't disrupt compliance efforts. But staying on top of strict data privacy regulations adds another layer of complexity to managing healthcare data.
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Below are some of the top healthcare cybersecurity regulations relevant to the industry.

Health Insurance Portability and Accountability Act of 1996 (HIPAA)

HIPAA is pivotal in healthcare cybersecurity, mandating compliance for covered entities and business associates. It requires regular risk assessments and adherence to administrative, physical, and technical safeguards for electronic Protected Health Information (ePHI).

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HIPAA, at its core, establishes national standards to protect sensitive patient health information from being disclosed without the patient's consent or knowledge. For leaders in healthcare data management, understanding the nuances of HIPAA's Titles and amendments is essential. Particularly relevant are Title II's (HIPAA Administrative Simplification), Privacy Rule, and Security Rule.
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HHS 405(d)

HHS 405(d) regulations, under the Cybersecurity Act of 2015, establish voluntary guidelines for healthcare cybersecurity, embodied in the Healthcare Industry Cybersecurity Practices (HICP) framework. This framework covers email, endpoint protection, access management, and more.

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Health Information Technology for Economic and Clinical Health (HITECH) Act

The HITECH Act, enacted in 2009, enhances HIPAA requirements, promoting the adoption of healthcare technology and imposing stricter penalties for HIPAA violations. It mandates annual cybersecurity audits and extends HIPAA regulations to business associates.

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Payment Card Industry Data Security Standard (PCI DSS)

PCI DSS applies to healthcare organizations processing credit cards, ensuring the protection of cardholder data. Compliance is necessary for handling patient card information.

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Quality System Regulation (QSR)

The Quality System Regulation (QSR), enforced by the FDA, focuses on securing medical devices, requiring measures like access prevention, risk management, and firmware updates. Proposed changes aim to align QSR with ISO 13485 standards.

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Health Information Trust Alliance (HITRUST)

HITRUST, a global cybersecurity framework, aids healthcare organizations in aligning with HIPAA guidelines, offering guidance on various aspects including endpoint security, risk management, and physical security. Though not mandatory, HITRUST serves as a valuable resource for bolstering compliance efforts.

Preventing Data Breaches in Healthcare with Sentra

Sentra’s Data Security Posture Management (DSPM) automatically discovers and accurately classifies your sensitive patient data. By seamlessly building a well-organized data catalog, Sentra ensures all your patient data is secure, stored correctly and in compliance. The best part is, your data never leaves your environment.

Discover and Accurately Classify your High Risk Patient Data

Discover and accurately classify your high-risk patient data with ease using Sentra. Within minutes, Sentra empowers you to uncover and comprehend your Protected Health Information (PHI), spanning patient medical history, treatment plans, lab tests, radiology images, physician notes, and more. 

Seamlessly build a well-organized data catalog, ensuring that all your high-risk patient data is securely stored and compliant. As a cloud-native solution, Sentra enables you to scale security across your entire data estate. Your cloud data remains within your environment, putting you in complete control of your sensitive data at all times.

Sentra Reduces Data Risks by Controlling Posture and Access

Sentra is your solution for reducing data risks and preventing data breaches by efficiently controlling posture and access. With Sentra, you can enforce security policies for sensitive data, receiving alerts to violations promptly. It detects which users have access to sensitive Protected Health Information (PHI), ensuring transparency and accountability. Additionally, Sentra helps you manage third-party access risks by offering varying levels of access to different providers. Achieve least privilege access by leveraging Sentra's continuous monitoring and tracking capabilities, which keep tabs on access keys and user identities. This ensures that each user has precisely the right access permissions, minimizing the risk of unauthorized data exposure.

Stay on Top of Healthcare Data Regulations with Sentra

Sentra’s Data Security Posture Management (DSPM) solution streamlines and automates the management of your regulated patient data, preparing you for significant security audits. Gain a comprehensive view of all sensitive patient data, allowing our platform to automatically identify compliance gaps for proactive and swift resolution.

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Easily translate your compliance requirements for HIPAA, GDPR, and HITECH into actionable rules and policies, receiving notifications when data is copied or moved between regions. With Sentra, running compliance reports becomes a breeze, providing you with all the necessary evidence, including sensitive data types, regulatory controls, and compliance status for relevant regulatory frameworks.

Conclusion: From Perimeter Security to Continuous Data Governance

Healthcare organizations can no longer rely on perimeter-based controls or periodic audits to prevent data breaches. As PHI spreads across cloud platforms, business associates, and AI-driven workflows, the risk is no longer confined to a single system, it’s embedded in how data is accessed, shared, and reused.

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Protecting PHI in 2026 requires continuous visibility into sensitive data and the ability to govern it throughout its lifecycle. This means understanding what regulated data exists, who has access to it, and how that access changes over time - across internal teams, third parties, and AI systems. Without this level of insight, compliance with HIPAA and other healthcare regulations becomes reactive, and incident response becomes disruptive by default.

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A data-centric security model allows healthcare organizations to reduce their breach impact, limit regulatory exposure, and adopt AI safely without compromising patient trust. By shifting from static controls to continuous data governance, security and compliance teams can move from guessing where PHI lives to managing it with confidence.

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To learn more about how you can enhance your data security posture, schedule a demo with one of our data security experts.

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2025 was a pivotal year for Chief Information Security Officers (CISOs). As cyber threats surged and digital acceleration transformed business, CISOs gained more influence in boardrooms but also took on greater accountability. The old model of perimeter-based defense has ended. Security strategies now focus on resilience and real-time visibility with sensitive data protection at the core.

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As 2026 approaches, CISOs are turning this year’s lessons into a proactive, AI-smart, and business-aligned strategy. This article highlights the top CISO priorities for 2026, the industry’s shift from prevention to resilience, and how Sentra supports security leaders in this new phase.

Lessons from 2025: Transparency, AI Risk, and Platform Resilience

Over the past year, CISOs encountered high-profile breaches and shifting demands. According to the Splunk 2025 CISO Report an impressive 82% reported direct interactions with CEOs, and 83% regularly attended board meetings. Still, only 29% of board members had cybersecurity experience, leading to frequent misalignment around budgets, innovation, and staffing.

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The data is clear: 76% of CISOs expected a significant cyberattack, but 58% felt unprepared, as reported in the Proofpoint 2025 Voice of the CISO Report. Many CISOs struggled with overwhelming tool sprawl and alert fatigue, 76% named these as major challenges. The rapid growth in cloud, SaaS, and GenAI environments left major visibility gaps, especially for unstructured and shadow data. Most of all, CISOs concluded that resilience - quick detection, rapid response, and keeping the business running, matters more than just preventing attacks. This shift is changing the way security budgets will be spent in 2026.

The Evolution of DSPM: From Inventory to Intelligent, AI-Aware Defense

First generation data security posture management (DSPM) tools focused on identifying assets and manually classifying data. Now, CISOs must automatically map, classify, and assign risk scores to data - structured, unstructured, or AI-generated - across cloud, on-prem and SaaS environments, instantly. If organizations lack this capability, critical data remains at risk (Data as the Core Focus in the Cloud Security Ecosystem).

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AI brings both opportunity and risk. CISOs are working to introduce GenAI security policies while facing challenges like data leakage, unsanctioned AI projects, and compliance issues. DSPM solutions that use machine learning and real-time policy enforcement have become essential.

The Top Five CISO Priorities in 2026

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1. Secure and Responsible AI: As AI accelerates across the business, CISOs must ensure it does not introduce unmanaged data risk. The focus will be on maintaining visibility and control over sensitive data used by AI systems, preventing unintended exposure, and establishing governance that allows the company to innovate with AI while protecting trust, compliance, and brand reputation.

2. Modern Data Governance: As sensitive data sprawls across on-prem, cloud, SaaS, and data lakes, CISOs face mounting compliance pressure without clear visibility into where that data resides. The priority will be establishing accurate classification and governance of sensitive, unstructured, and shadow data - not only to meet regulatory obligations, but to proactively reduce enterprise risk, limit blast radius, and strengthen overall security posture.
   
   
3. Tool Consolidation: As cloud and application environments grow more complex, CISOs are under pressure to reduce data sprawl without increasing risk. The priority is consolidating fragmented cloud and application security tools into unified platforms that embed protection earlier in the development lifecycle, improve risk visibility across environments, and lower operational overhead. For boards, this shift represents both stronger security outcomes and a clearer return on security investment through reduced complexity, cost, and exposure.

4. Offensive Security/Continuous Testing: One-time security assessments can no longer keep pace with AI-driven and rapidly evolving threats. CISOs are making continuous offensive security a core risk-management practice, regularly testing environments across hardware, cloud, and SaaS to expose real-world vulnerabilities. For the board, this provides ongoing validation of security effectiveness and reduces the likelihood of unpleasant surprises from unknown exposures. Some exciting new AI red team solutions are appearing on the scene such as 7ai, Mend.io, Method Security, and Veria Labs.

5. Zero Trust Identity Governance: Identity has become the primary attack surface, making advanced governance essential rather than optional. CISOs are prioritizing data-centric, Zero Trust identity controls to limit excessive access, reduce insider risk, and counter AI-enabled attacks. At the board level, this shift is critical to protecting sensitive assets and maintaining resilience against emerging threats.

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These areas show a greater need for automation, better context, and clearer reporting for boards.

Sentra Enables Secure and Responsible AI with Modern Data Governance

As AI becomes central to business strategy, CISOs are being held accountable for ensuring innovation does not outpace security, governance, or trust. Secure and Responsible AI is no longer about policy alone, it requires continuous visibility into the sensitive data flowing into AI systems, control over shadow and AI-generated data, and the ability to prevent unintended exposure before it becomes a business risk.

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At the same time, Modern Data Governance has emerged as a foundational requirement. Exploding data volumes across cloud, SaaS, data lakes, and on-prem environments have made traditional governance models ineffective. CISOs need accurate classification, unified visibility, and enforceable controls that go beyond regulatory checkboxes to actively reduce enterprise risk.

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Sentra brings these priorities together by giving security leaders a clear, real-time understanding of where sensitive data lives, how it is being used - including by AI - and where risk is accumulating across the organization. By unifying DSPM and Data Detection & Response (DDR), Sentra enables CISOs to move from reactive security to proactive governance, supporting AI adoption while maintaining compliance, resilience, and board-level confidence.

Looking ahead to 2026, the CISOs who lead will be those who can see, govern, and secure their data everywhere it exists and ensure it is used responsibly to power the next phase of growth. Sentra provides the foundation to make that possible.

Conclusion

The CISO’s role in 2025 shifted from putting out fires to driving change alongside business leadership. Expectations will keep rising in 2026; balancing board expectations, the opportunities and threats of AI, and constant new risks takes a smart platform and real-time clarity.

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Sentra delivers the foundation and intelligence CISOs need to build resilience, stay compliant, and fuel data-powered AI growth with secure data. Those who can see, secure, and respond wherever their data lives will lead. Sentra is your partner to move forward with confidence in 2026.

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