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Sentra’s 3-Year Journey: From DSPM to Data Security Platform

August 28, 2024
3
Min Read
Data Security

If you had searched for "DSPM" on Google three years ago, you likely would have only found information related to a dspm manufacturing website… But in just a few short years, the concept of Data Security Posture Management (DSPM) has evolved from an idea into a critical component of modern cybersecurity for enterprises.

Let’s rewind to the summer of 2021. Back then, when we were developing what would become Sentra and our DSPM solution, the term didn’t even exist. All that existed was the problem - data was being created, moved and duplicated in the cloud, and its security posture wasn’t keeping pace. Organizations didn’t know where all of their data was, and even if they could find it, its level of protection was inadequate for its level of sensitivity.

After extensive discussions with CISOs and security experts, we realized a critical gap between data security and the modern environments (further exacerbated by the fast pace of AI). Addressing this gap wasn’t just important—it was essential. Through these conversations, we identified the need for a new approach, leading to the creation of the DSPM concept, which didn't exist before.

 

It was thrilling to hear my Co-Founder and VP Product, Yair Cohen, declare for the first time, “the world’s first DSPM is coming in 2021.” We embraced the term "Data Security Posture Management," now widely known as "DSPM."

Why DSPM Has Become an Essential Tool

Today, DSPM has become mainstream, helping organizations safeguard their most valuable asset: their data.

"Three years ago, when we founded Sentra, we dreamed of creating a new category called DSPM. It was a huge bet to pursue new budgets, but we believed that data security would be the next big thing due to the shift to the cloud. We could never have imagined that it would become the world’s hottest security category and that the potential would be so significant."

-Ron Reiter, Co-Founder and CTO, Sentra

This summer, Gartner has released its 2024 Hype Cycle for Data Security, and DSPM is in the spotlight for good reason. Gartner describes DSPM as having "transformative" potential, particularly for addressing long-standing data security challenges. As companies rapidly move to the cloud, DSPM solutions are gaining traction by filling critical visibility gaps.

The best DSPM solutions offer coverage across multi-cloud and on-premises environments, creating a unified approach to data security. DSPM plays a pivotal role in the modern cybersecurity landscape by providing organizations with real-time visibility into their data security posture. It helps identify, prioritize and mitigate risks across the entire data estate. By continuously monitoring data movement and access patterns, DSPM ensures that any policy violations or deviations from normal behavior are quickly flagged and addressed, preventing potential breaches before they can cause damage.

DSPM is also critical in maintaining compliance with data protection regulations. As organizations handle increasingly complex data environments, meeting regulatory requirements becomes more challenging. DSPM simplifies this process by automating compliance checks and providing clear insights into where sensitive data resides, how it’s being used, and who has access to it. This not only helps organizations avoid hefty fines but also builds trust with customers and stakeholders by demonstrating a commitment to data security and privacy.

In a world where data privacy and security threats rank among the biggest challenges facing society, DSPM provides a crucial layer of protection. Businesses, individuals, and governments are all at risk, with sensitive information constantly under threat.

 

That’s why we are committed to developing our data security platform, which ensures your data remains secure and intact, no matter where it travels.

From DSPM to Data Security Platform in the AI Age

We began with a clear understanding of the critical need for Data Security Posture Management (DSPM) to address data proliferation risks in the evolving cloud landscape. As a leading data security platform, Sentra has expanded its capabilities based on our customers’ needs to include Data Access Governance (DAG), Data Detection and Response (DDR), and other essential tools to better manage data access, detect emerging threats, and assist organizations in their journey to implement Data Loss Prevention (DLP). We now do this across all environments (IaaS, PaaS, SaaS, and On-Premises).

We continue to evolve. In a world rapidly changing with advancements in AI, our platform offers the most comprehensive and effective data security solutions to keep pace with the demands of the AI age. As AI reshapes the digital landscape, it also creates new vulnerabilities, such as the risk of data exposure through AI training processes. Our platform addresses these AI-specific challenges, while continuing to tackle the persistent security issues from the cloud era, providing an integrated solution that ensures data security remains resilient and adaptive.

DSPMs facilitate swift AI development and smooth business operations by automatically securing LLM training data. Integrations with platforms like AWS SageMaker and GCP Vertex AI, combined with features such as DAG and DDR, ensure robust data security and privacy. This approach both supports responsible AI applications and also reduces risks such as breaches and bias. So, Sentra is no longer only a DSPM solution, it’s a data security platform. Today, we provide holistic solutions that allow you to locate any piece of data and access all the information you need. Our mission is to continuously build and enhance the best data security platform, empowering organizations to move faster and succeed in today’s digital world. 

Success Driven by Our Amazing People

We’re proud that Sentra has emerged as a leader in the data security industry, making a significant impact on how organizations protect their data. Our success is driven by our incredible team, their hard work, dedication, and energy are the foundation of everything we do. From day one, our people have always been our top priority. It's inspiring to see our team work tirelessly to transform the world of data security and build the best solution out there.

This team of champions never stops innovating, inspiring, and striving to be the best version of themselves every day.

Their passion is evident in their work, as shown in recent projects that they initiated, from the new video series, “Answering the Most Searched DSPM Questions”, to a behind the scenes walkthrough of our data security platform, and more.

We’re excited to continue to push the boundaries of what’s possible in data security.

A heartfelt thank you to our incredible team, loyal customers, supportive investors, and dedicated partners. We’re excited to keep driving innovation in data security and to continue our mission of making the digital world a safer place for everyone.

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Yoav Regev has over two decades of experience in the world of cybersecurity, cloud, big data, and machine learning. He was the Head of Cyber Department (Colonel) in the Israeli Military Intelligence (Unit 8200) for nearly 25 years. Reflecting on this experience, it was clear to him that sensitive data had become the most important asset in the world. In the private sector, enterprises that were leveraging data to generate new insights, develop new products, and provide better experiences, were separating themselves from the competition. As data becomes more valuable, it becomes a bigger target, and as the amount of sensitive data grows, so does the importance of finding the most effective way to secure it. That’s why he co-founded Sentra, together with accomplished co-founders, Asaf Kochan, Ron Reiter, and Yair Cohen.

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Third-Party OAuth Apps Are the New Shadow Data Risk: Lessons from the Gainsight/Salesforce Incident

Third-Party OAuth Apps Are the New Shadow Data Risk: Lessons from the Gainsight/Salesforce Incident

The recent exposure of customer data through a compromised Gainsight integration within Salesforce environments is more than an isolated event - it’s a sign of a rapidly evolving class of SaaS supply-chain threats. Even trusted AppExchange partners can inadvertently create access pathways that attackers exploit, especially when OAuth tokens and machine-to-machine connections are involved. This post explores what happened, why today’s security tooling cannot fully address this scenario, and how data-centric visibility and identity governance can meaningfully reduce the blast radius of similar breaches.

A Recap of the Incident

In this case, attackers obtained sensitive credentials tied to a Gainsight integration used by multiple enterprises. Those credentials allowed adversaries to generate valid OAuth tokens and access customer Salesforce orgs, in some cases with extensive read capabilities. Neither Salesforce nor Gainsight intentionally misconfigured their systems. This was not a product flaw in either platform. Instead, the incident illustrates how deeply interconnected SaaS environments have become and how the security of one integration can impact many downstream customers.

Understanding the Kill Chain: From Stolen Secrets to Salesforce Lateral Movement

The attackers’ pathway followed a pattern increasingly common in SaaS-based attacks. It began with the theft of secrets; likely API keys, OAuth client secrets, or other credentials that often end up buried in repositories, CI/CD logs, or overlooked storage locations. Once in hand, these secrets enabled the attackers to generate long-lived OAuth tokens, which are designed for application-level access and operate outside MFA or user-based access controls.

What makes OAuth tokens particularly powerful is that they inherit whatever permissions the connected app holds. If an integration has broad read access, which many do for convenience or legacy reasons, an attacker who compromises its token suddenly gains the same level of visibility. Inside Salesforce, this enabled lateral movement across objects, records, and reporting surfaces far beyond the intended scope of the original integration. The entire kill chain was essentially a progression from a single weakly-protected secret to high-value data access across multiple Salesforce tenants.

Why Traditional SaaS Security Tools Missed This

Incident response teams quickly learned what many organizations are now realizing: traditional CASBs and CSPMs don’t provide the level of identity-to-data context necessary to detect or prevent OAuth-driven supply-chain attacks.

CASBs primarily analyze user behavior and endpoint connections, but OAuth apps are “non-human identities” - they don’t log in through browsers or trigger interactive events. CSPMs, in contrast, focus on cloud misconfigurations and posture, but they don’t understand the fine-grained data models of SaaS platforms like Salesforce. What was missing in this incident was visibility into how much sensitive data the Gainsight connector could access and whether the privileges it held were appropriate or excessive. Without that context, organizations had no meaningful way to spot the risk until the compromise became public.

Sentra Helps Prevent and Contain This Attack Pattern

Sentra’s approach is fundamentally different because it starts with data: what exists, where it resides, who or what can access it, and whether that access is appropriate. Rather than treating Salesforce or other SaaS platforms as black boxes, Sentra maps the data structures inside them, identifies sensitive records, and correlates that information with identity permissions including third-party apps, machine identities, and OAuth sessions.One key pillar of Sentra’s value lies in its DSPM capabilities. The platform identifies sensitive data across all repositories, including cloud storage, SaaS environments, data warehouses, code repositories, collaboration platforms, and even on-prem file systems. Because Sentra also detects secrets such as API keys, OAuth credentials, private keys, and authentication tokens across these environments, it becomes possible to catch compromised or improperly stored secrets before an attacker ever uses them to access a SaaS platform.

assets contain plaintext credentials and authentication information

Another area where this becomes critical is the detection of over-privileged connected apps. Sentra continuously evaluates the scopes and permissions granted to integrations like Gainsight, identifying when either an app or an identity holds more access than its business purpose requires. This type of analysis would have revealed that a compromised integrated app could see far more data than necessary, providing early signals of elevated risk long before an attacker exploited it.

Sentra further tracks the health and behavior of non-human identities. Service accounts and connectors often rely on long-lived credentials that are rarely rotated and may remain active long after the responsible team has changed. Sentra identifies these stale or overly permissive identities and highlights when their behavior deviates from historical norms. In the context of this incident type, that means detecting when a connector suddenly begins accessing objects it never touched before or when large volumes of data begin flowing to unexpected locations or IP ranges.

Finally, Sentra’s behavior analytics (part of DDR) help surface early signs of misuse. Even if an attacker obtains valid OAuth tokens, their data access patterns, query behavior, or geography often diverge from the legitimate integration. By correlating anomalous activity with the sensitivity of the data being accessed, Sentra can detect exfiltration patterns in real time—something traditional tools simply aren’t designed to do.

The 2026 Outlook: More Incidents Are Coming

The Gainsight/Salesforce incident is unlikely to be the last of its kind. The speed at which enterprises adopt SaaS integrations far exceeds the rate at which they assess the data exposure those integrations create. OAuth-based supply-chain attacks are growing quickly because they allow adversaries to compromise one provider and gain access to dozens or hundreds of downstream environments. Given the proliferation of partner ecosystems, machine identities, and unmonitored secrets, this attack vector will continue to scale.

Prediction:
Unless enterprises add data-centric SaaS visibility and identity-aware DSPM, we should expect three to five more incidents of similar magnitude before summer 2026.

Conclusion

The real lesson from the Gainsight/Salesforce breach is not to reduce reliance on third-party SaaS providers as modern business would grind to a halt without them. The lesson is that enterprises must know where their sensitive data lives, understand exactly which identities and integrations can access it, and ensure those privileges are continuously validated. Sentra provides that visibility and contextual intelligence, making it possible to identify the risks that made this breach possible and help to prevent the next one.

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David Stuart
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Securing Unstructured Data in Microsoft 365: The Case for Petabyte-Scale, AI-Driven Classification

Securing Unstructured Data in Microsoft 365: The Case for Petabyte-Scale, AI-Driven Classification

The modern enterprise runs on collaboration and nothing powers that more than Microsoft 365. From Exchange Online and OneDrive to SharePoint, Teams, and Copilot workflows, M365 hosts a massive and ever-growing volume of unstructured content: documents, presentations, spreadsheets, image files, chats, attachments, and more.

Yet unstructured = harder to govern. Unlike tidy database tables with defined schemas, unstructured repositories flood in with ambiguous content types, buried duplicates, or unused legacy files. It’s in these stacks that sensitive IP, model training data, or derivative work can quietly accumulate, and then leak.

Consider this: one recent study found that more than 81 % of IT professionals report data-loss events in M365 environments. And to make matters worse, according to the International Data Corporation (IDC), 60% of organizations do not have a strategy for protecting their critical business data that resides in Microsoft 365.

Why Traditional Tools Struggle

  • Built-in classification tools (e.g., M365’s native capabilities) often rely on pattern matching or simple keywords, and therefore struggle with accuracy, context, scale and derivative content.

  • Many solutions only surface that a file exists and carries a type label - but stop short of mapping who or what can access it, its purpose, and what its downstream exposure might be.

  • GenAI workflows now pump massive volumes of unstructured data into copilots, knowledge bases, training sets - creating new blast radii that legacy DLP or labeling tools weren’t designed to catch.

What a Modern Platform Must Deliver

  1. High-accuracy, petabyte-scale classification of unstructured data (so you know what you have, where it sits, and how sensitive it is). And it must keep pace with explosive data growth and do so cost efficiently.

  2. Unified Data Access Governance (DAG) - mapping identities (users, service principals, agents), permissions, implicit shares, federated/cloud-native paths across M365 and beyond.
  3. Data Detection & Response (DDR) - continuous monitoring of data movement, copies, derivative creation, AI agent interactions, and automated response/remediation.

How Sentra addresses this in M365

Assets contain plain text credit card numbers

At Sentra, we’ve built a cloud-native data-security platform specifically to address this triad of capabilities - and we extend that deeply into M365 (OneDrive, SharePoint, Teams, Exchange Online) and other SaaS platforms.

  • A newly announced AI Classifier for Unstructured Data accelerates and improves classification across M365’s unstructured repositories (see: Sentra launches breakthrough unstructured-data AI classification capabilities).

  • Petabyte-scale processing: our architecture supports classification and monitoring of massive file estates without astronomical cost or time-to-value.

  • Seamless support for M365 services: read/write access, ingestion, classification, access-graph correlation, detection of shadow/unmanaged copies across OneDrive and SharePoint—plus integration into our DAG and DDR layers (see our guide: How to Secure Regulated Data in Microsoft 365 + Copilot).

  • Cost-efficient deployment: designed for high scale without breaking the budget or massive manual effort.

The Bottom Line

In today’s cloud/AI era, saying “we discovered the PII in my M365 tenant” isn’t enough.

The real question is: Do I know who or what (user/agent/app) can access that content, what its business purpose is, and whether it’s already been copied or transformed into a risk vector?


If your solution can’t answer that, your unstructured data remains a silent, high-stakes liability and resolving concerns becomes a very costly, resource-draining burden. By embracing a platform that combines classification accuracy, petabyte-scale processing, unified DSPM + DAG + DDR, and deep M365 support, you move from “hope I’m secure” to “I know I’m secure.”

Want to see how it works in a real M365 setup? Check out our video or book a demo.

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November 17, 2025
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How to Gain Visibility and Control in Petabyte-Scale Data Scanning

How to Gain Visibility and Control in Petabyte-Scale Data Scanning

Every organization today is drowning in data - millions of assets spread across cloud platforms, on-premises systems, and an ever-expanding landscape of SaaS tools. Each asset carries value, but also risk. For security and compliance teams, the mandate is clear: sensitive data must be inventoried, managed and protected.

Scanning every asset for security and compliance is no longer optional, it’s the line between trust and exposure, between resilience and chaos.

Many data security tools promise to scan and classify sensitive information across environments. In practice, doing this effectively and at scale, demands more than raw ‘brute force’ scanning power. It requires robust visibility and management capabilities: a cockpit view that lets teams monitor coverage, prioritize intelligently, and strike the right balance between scan speed, cost, and accuracy.

Why Scan Tracking Is Crucial

Scanning is not instantaneous. Depending on the size and complexity of your environment, it can take days - sometimes even weeks to complete. Meanwhile, new data is constantly being created or modified, adding to the challenge.

Without clear visibility into the scanning process, organizations face several critical obstacles:

  • Unclear progress: It’s often difficult to know what has already been scanned, what is currently in progress, and what remains pending. This lack of clarity creates blind spots that undermine confidence in coverage.

  • Time estimation gaps: In large environments, it’s hard to know how long scans will take because so many factors come into play — the number of assets, their size, the type of data - structured, semi-structured, or unstructured, and how much scanner capacity is available. As a result, predicting when you’ll reach full coverage is tricky. This becomes especially stressful when scans need to be completed before a fixed deadline, like a compliance audit. 

    "With Sentra’s Scan Dashboard, we were able to quickly scale up our scanners to meet a tight audit deadline, finish on time, and then scale back down to save costs. The visibility and control it gave us made the whole process seamless”, said CISO of Large Retailer.
  • Poor prioritization: Not all environments or assets carry the same importance. Yet without visibility into scan status, teams struggle to balance historical scans of existing assets with the ongoing influx of newly created data, making it nearly impossible to prioritize effectively based on risk or business value.

Sentra’s End-to-End Scanning Workflow

Managing scans at petabyte scale is complex. Sentra streamlines the process with a workflow built for scale, clarity, and control that features:

1. Comprehensive Asset Discovery

Before scanning even begins, Sentra automatically discovers assets across cloud platforms, on-premises systems, and SaaS applications. This ensures teams have a complete, up-to-date inventory and visual map of their data landscape, so no environment or data store is overlooked.

Example: New S3 buckets, a freshly deployed BigQuery dataset, or a newly connected SharePoint site are automatically identified and added to the inventory.

Comprehensive Asset Discovery with Sentra

2. Configurable Scan Management

Administrators can fine-tune how scans are executed to meet their organization’s needs. With flexible configuration options, such as number of scanners, sampling rates, and prioritization rules - teams can strike the right balance between scan speed, coverage, and cost control.

For instance, compliance-critical assets can be scanned at full depth immediately, while less critical environments can run at reduced sampling to save on compute consumption and costs.

3. Real-Time Scan Dashboard

Sentra’s unified Scan Dashboard provides a cockpit view into scanning operations, so teams always know where they stand. Key features include:

  • Daily scan throughput correlated with the number of active scanners, helping teams understand efficiency and predict completion times.
  • Coverage tracking that visualizes overall progress and highlights which assets remain unscanned.
  • Decision-making tools that allow teams to dynamically adjust, whether by adding scanner capacity, changing sampling rates, or reordering priorities when new high-risk assets appear.
Real-Time Scan Dashboard with Sentra

Handling Data Changes

The challenge doesn’t end once the initial scans are complete. Data is dynamic, new files are added daily, existing records are updated, and sensitive information shifts locations. Sentra’s activity feeds give teams the visibility they need to understand how their data landscape is evolving and adapt their data security strategies in real time.


Conclusion

Tracking scan status at scale is complex but critical to any data security strategy. Sentra provides an end-to-end view and unmatched scan control, helping organizations move from uncertainty to confidence with clear prediction of scan timelines, faster troubleshooting, audit-ready compliance, and smarter, cost-efficient decisions for securing data.

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