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The Need for Continuous Compliance

October 10, 2024
3
Min Read
Compliance

As compliance breaches rise and hefty fines follow, establishing and maintaining strict compliance has become a top priority for enterprises. However, compliance isn't a one-time or  even periodic task or something you can set and forget. To stay ahead, organizations are embracing continuous compliance - a proactive, ongoing strategy to meet regulatory requirements and uphold security standards.

Let’s explore what continuous compliance is, the advantages it offers, some challenges it may present, and how Sentra can help organizations achieve and sustain it.

What is Continuous Compliance?

Continuous compliance is the ongoing process of monitoring a company’s security practices and applying appropriate controls to ensure they consistently meet regulatory standards and industry best practices. Instead of treating compliance as a one-time task, it involves real-time monitoring to catch and address non-compliance issues as they happen. It also includes maintaining a complete inventory of where your data is at all times, what risks and security posture is associated, and who has access to it. This proactive approach ensures you are always ‘audit ready’ and helps avoid last-minute fixes before audits or cyber attacks, ensuring continuous security across the organization.

Why Do Companies Need Continuous Compliance?

Continuous compliance is essential for companies to ensure they are always aligned with industry regulations and standards, reducing the risk of violations and penalties. 

Here are a few key reasons why it's crucial:

  1. Regulatory Changes: Compliance standards frequently evolve. Continuous monitoring ensures companies can adapt quickly to new regulations without major disruptions.
  2. Avoiding Fines and Penalties: Non-compliance can lead to hefty fines, legal actions, or even loss of licenses. Staying compliant helps avoid these risks.
  3. Protecting Reputation: Data breaches, especially in industries dealing with sensitive data, can damage a company’s reputation. Continuous compliance helps protect established trust with customers, partners, and stakeholders.
  4. Reducing Security Risks: Many compliance frameworks are designed to enhance data security. Continuous compliance ensures that a company’s security posture is always up-to-date, reducing the risk of data breaches.
  5. Operational Efficiency: Automated, continuous compliance monitoring can streamline processes, reducing manual audits and interventions, saving time and resources.

For modern businesses, especially those managing sensitive data in the cloud, a continuous compliance strategy is critical to maintaining a secure, efficient, and trusted operation.

Cost Considerations for Compliance Investments

Investing in continuous compliance can lead to significant long-term savings. By maintaining consistent compliance practices, organizations can avoid the hefty fines associated with non-compliance, minimize resource surges during audits, and reduce the impacts of breaches through early detection. Continuous compliance provides security and financial predictability, often resulting in more manageable and predictable expenses.

In contrast, periodic compliance can lead to fluctuating costs. While expenses may be lower between audits, costs typically spike as audit dates approach. These spikes often result from hiring consultants, deploying temporary tools, or incurring overtime charges. Moreover, gaps between audits increase the risk of undetected non-compliance or security breaches, potentially leading to significant unplanned expenses from fines or mitigation efforts.

When evaluating cost implications, it's crucial to look beyond immediate expenses and consider the long-term financial impact. Continuous compliance not only offers a steadier expenditure pattern but also potential savings through proactive measures. On the other hand, periodic compliance can introduce cost variability and financial uncertainties associated with risk management.

Challenges of Continuous Compliance

  1. Keeping Pace with Technological Advancements
    The fast-evolving tech landscape makes compliance a moving target. Organizations need to regularly update their systems to stay in line with new technology, ensuring compliance procedures remain effective. This requires investment in infrastructure that can adapt quickly to these changes. Additionally, keeping up with emerging security risks requires continuous threat detection and response strategies, focusing on real-time monitoring and adaptive security standards to safeguard against new threats.
  2. Data Privacy and Protection Across Borders
    Global organizations face the challenge of navigating multiple, often conflicting, data protection regulations. To maintain compliance, they must implement unified strategies that respect regional differences while adhering to international standards. This includes consistent data sensitivity tagging and secure data storage, transfer, and processing, with measures like encryption and access controls to protect sensitive information.
  3. Internal Resistance and Cultural Shifts
    Implementing continuous compliance often meets internal resistance, requiring effective change management, communication, and education. Building a compliance-oriented culture, where it’s seen as a core value rather than a box-ticking exercise, is crucial.

Organizations must be adaptable, invest in the right technology, and create a culture that embraces compliance. This both helps meet regulatory demands and also strengthens risk management and security resilience.

How You Can Achieve Continuous Compliance With Sentra

First, Sentra's automated data discovery and classification engine and takes a fraction of the time and effort it would take to manually catalog all sensitive data. It’s far more accurate, especially when using a solution that leverages LLMs to classify data with more granularity and rich context.  It’s also more responsive to the frequent changes in your modern data landscape.

Sentra also can automate the process of identifying regulatory violations and ensuring adherence to compliance requirements using pre-built policies that update and evolve with compliance changes (including policies that map to common compliance frameworks). It ensures that sensitive data stays within the correct environments and doesn’t travel to regions in violation of retention policies or without data encryption.

In contrast, manually tracking data inventory is inefficient, difficult to scale, and prone to errors and inaccuracies. This often results in delayed detection of risks, which can require significant time and effort to resolve as compliance audits approach.

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Meni is an experienced product manager and the former founder of Pixibots (A mobile applications studio). In the past 15 years, he gained expertise in various industries such as: e-commerce, cloud management, dev-tools, mobile games, and more. He is passionate about delivering high quality technical products, that are intuitive and easy to use.

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Microsoft 365 Copilot is a game-changer, embedding generative AI directly into your favorite tools like Word, Outlook, and Teams, and giving productivity a huge boost. But for governance, risk, and compliance (GRC) officers and CISOs, this exciting new innovation also brings new questions about governing sensitive data.

So, how can your organization truly harness Copilot safely without risking compliance? What are Microsoft 365 Copilot security best practices?

Frameworks like NIST’s AI Risk Management and the EU AI Act offer broad guidance, but they don't prescribe exact controls. At Sentra, we recommend a practical approach: treat Copilot as a sensitive data store capable of serving up data (including highly sensitive, regulated information).

This means applying rigorous data security measures to maintain compliance. Specifically, you'll need to know precisely what data Copilot can access, secure it, clearly map access, and continuously monitor your overall data security posture.

We tackle Copilot security through two critical DSPM concepts: Sanitization and Governance.

1. Sanitization: Minimize Unnecessary Data Exposure

Think of Copilot as an incredibly powerful search engine. It can potentially surface sensitive data hidden across countless repositories. To prevent unintended leaks, your crucial first step is to minimize the amount of sensitive data Copilot can access.

Address Shadow Data and Oversharing

It's common for organizations to have sensitive data lurking in overlooked locations or within overshared files. Copilot's incredible search capabilities can suddenly bring these vulnerabilities to light. Imagine a confidential HR spreadsheet, accidentally shared too broadly, now easily summarized by Copilot for anyone who asks.

The solution? Conduct thorough data housekeeping. This means identifying, archiving, or deleting redundant, outdated, or improperly shared information. Crucially, enforce least privilege access by actively auditing and tightening permissions – ensuring only essential identities have access to sensitive content.

How Sentra Helps

Sentra's DSPM solution leverages advanced AI technologies (like OCR, NER, and embeddings) to automatically discover and classify sensitive data across your entire Microsoft 365 environment. Our intuitive dashboards quickly highlight redundant files, shadow data, and overexposed folders. What's more, we meticulously map access at the identity level, clearly showing which users can access what specific sensitive data – enabling rapid remediation.

For example, in the screenshot below, you'll see a detailed view of an identity (Jacob Simmons) within our system. This includes a concise summary of the sensitive data classes they can access, alongside a complete list of accessible data stores and data assets.

sentra dspm identity access

2. Governance: Control AI Output to Prevent Data Leakage

Even after thorough sanitization, some sensitive data must remain accessible within your environment. This is where robust governance comes in, ensuring that Copilot's output never becomes an unintentional vehicle for sensitive data leakage.

Why Output Governance Matters

Without proper controls, Copilot could inadvertently include sensitive details in its generated content or responses. This risk could lead to unauthorized sharing, unchecked sensitive data sprawl, or severe regulatory breaches. The recent EchoLeak vulnerability, for instance, starkly demonstrated how attackers might exploit AI-generated outputs to silently leak critical information.

Leveraging DLP and Sensitivity Labels

Microsoft 365’s Purview Information Protection and DLP policies are powerful tools that allow organizations to control what Copilot can output. Properly labeled sensitive data, such as documents marked “Confidential – Financial,” prompt Copilot to restrict content output, providing users only with references or links rather than sensitive details.

Sentra’s Governance Capabilities

Sentra automatically classifies your data and intelligently applies MPIP sensitivity labels, directly powering Copilot’s critical DLP policies. Our platform integrates seamlessly with Microsoft Purview, ensuring sensitive files are accurately labeled based on flexible, custom business logic. This guarantees that Copilot's outputs remain fully compliant with your active DLP policies.

Below is an example of Sentra’s MPIP label automation in action, showing how we place sensitivity labels on data assets that contain Facebook profile URLs and credit card numbers belonging to EU citizens, which were modified in the past year:

Additionally, our continuous monitoring and real-time alerts empower organizations to immediately address policy violations – for instance, sensitive data with missing or incorrect MPIP labels – helping you maintain audit readiness and seamless compliance alignment.

sentra mpip label automation sensitive data microsoft purview information protection automation

A Data-Centric Security Approach to AI Adoption

By strategically combining robust sanitization and strong governance, you ensure your regulated data remains secure while enabling safe and compliant Copilot adoption across your organization. This approach aligns directly with the core principles outlined by NIST and the EU AI Act, effectively translating high-level compliance guidance into actionable, practical controls.

At Sentra, our mission is clear: to empower secure AI innovation through comprehensive data visibility and truly automated compliance. Our cutting-edge solutions provide the transparency and granular control you need to confidently embrace Copilot’s powerful capabilities, all without risking costly compliance violations.

Next Steps

Adopting Microsoft 365 Copilot securely doesn’t have to be complicated. By leveraging Sentra’s comprehensive DSPM solutions, your organization can create a secure environment where Copilot can safely enhance productivity without ever exposing your regulated data.


Ready to take control? Contact a Sentra expert today to learn more about seamlessly securing your sensitive data and confidently deploying Microsoft 365 Copilot.

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Modern cloud and AI environments move faster than human response. By the time a manual workflow catches up, sensitive data may already be at risk. Organizations need automated remediation to reduce response time, enforce policy at scale, and safeguard sensitive data the moment it becomes exposed. Comprehensive data discovery and accurate data classification are foundational to this effort. Without knowing what data exists and how it's handled, automation can't succeed.

Sentra’s cloud-native Data Security Platform (DSP) delivers precisely that. With built-in, context-aware automation, data discovery, and classification, Sentra empowers security teams to shift from reactive alerting to proactive defense. From discovery to remediation, every step is designed for precision, speed, and seamless integration into your existing security stack. precisely that. With built-in, context-aware automation, Sentra empowers security teams to shift from reactive alerting to proactive defense. From discovery to remediation, every step is designed for precision, speed, and seamless integration into your existing security stack.

Automated Remediation: Turning Data Risk Into Action

Sentra doesn't just detect risk, it acts. At the core of its value is its ability to execute automated remediation through native integrations and a powerful API-first architecture. This lets organizations immediately address data risks without waiting for manual intervention.

Key Use Cases for Automated Data Remediation

Sensitive Data Tagging & Classification Automation

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Sensitive Data Tagging and Classification Automation in Microsoft Purview

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Enforced Data Encryption & Masking Automation

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Integrated Remediation Workflow Automation

Sentra streamlines incident response by triggering alerts and tickets in ServiceNow, Jira, and Splunk. Context-rich events accelerate triage and support policy-driven automated remediation workflows.

Architecture Built for Scalable Security Automation

Cloud & AI Data Visibility with Actionable Remediation

Sentra provides visibility across AWS, Azure, GCP, and M365 while minimizing data movement. It surfaces actionable guidance, such as missing logging or improper configurations, for immediate remediation.

Dynamic Policy Enforcement via Tagging

Sentra’s tagging flows directly into cloud-native services and DLP platforms, powering dynamic, context-aware policy enforcement.

API-First Architecture for Security Automation

With a REST API-first design, Sentra integrates seamlessly with security stacks and enables full customization of workflows, dashboards, and automation pipelines.

Why Sentra for Automated Remediation?

Sentra offers a unified platform for security teams that need visibility, precision, and automation at scale. Its advantages include:

  • No agents or connectors required
  • High-accuracy data classification for confident automation
  • Deep integration with leading security and IT platforms
  • Context-rich tagging to drive intelligent enforcement
  • Built-in data discovery that powers proactive policy decisions
  • OpenAPI interface for tailored remediation workflows

These capabilities are particularly valuable for CISOs, Heads of Data Security, and AI Security teams tasked with securing sensitive data in complex, distributed environments. 

Automate Data Remediation and Strengthen Cloud Security

Today’s cloud and AI environments demand more than visibility, they require decisive, automated action. Security leaders can no longer afford to rely on manual processes when sensitive data is constantly in motion.

Sentra delivers the speed, precision, and context required to protect what matters most. By embedding automated remediation into core security workflows, organizations can eliminate blind spots, respond instantly to risk, and ensure compliance at scale.

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As we move deeper into 2025, the cybersecurity landscape is experiencing a profound shift. AI-driven threats are becoming more sophisticated, cloud misconfigurations remain a persistent risk, and data breaches continue to grow in scale and cost.

In this rapidly evolving environment, traditional security approaches are no longer enough. At Black Hat USA 2025, Sentra will demonstrate how security teams can stay ahead of the curve through data-centric strategies that focus on visibility, risk reduction, and real-time response. Join us on August 4-8 at the Mandalay Bay Convention Center in Las Vegas to learn how Sentra’s platform is reshaping the future of cloud data security.

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Recent industry data underscores the urgency facing security leaders. Ransomware accounted for 35% of all cyberattacks in 2024 - an 84% increase over the prior year. Misconfigurations continue to be a leading cause of cloud incidents, contributing to nearly a quarter of security events. Phishing remains the most common vector for credential theft, and the use of AI by attackers has moved from experimental to mainstream.

These trends point to a critical shift: attackers are no longer just targeting infrastructure or endpoints. They are going straight for the data.

Why Data-Centric Security Must Be the Focus in 2025

The acceleration of multi-cloud adoption has introduced significant complexity. Sensitive data now resides across AWS, Azure, GCP, and SaaS platforms like Snowflake and Databricks. However, most organizations still struggle with foundational visibility - not knowing where all their sensitive data lives, who has access to it, or how it is being used.

Sentra’s approach to Data Security Posture Management (DSPM) is built to solve this problem. Our platform enables security teams to continuously discover, identify, classify, and secure sensitive data across their cloud environments, and to do so in real time, without agents or manual tagging.

Sentra at Black Hat USA 2025: What to Expect

At this year’s conference, Sentra will be showcasing how our DSPM and Data Detection and Response (DDR) capabilities help organizations proactively defend their data against evolving threats. Our live demonstrations will highlight how we uncover shadow data across hybrid and multi-cloud environments, detect abnormal access patterns indicating insider threats, and automate compliance mapping for frameworks such as GDPR, HIPAA, PCI-DSS, and SOX. Attendees will also gain visibility into how our platform enables data-aware threat detection that goes beyond traditional SIEM tools.

In addition to product walkthroughs, we’ll be sharing real-world success stories from our customers - including a fintech company that reduced its cloud data risk by 60% in under a month, and a global healthtech provider that cut its audit prep time from three weeks to just two days using Sentra’s automated controls.

Exclusive Experiences for Security Leaders

Beyond the show floor, Sentra will be hosting a VIP Security Leaders Dinner on August 5 - an invitation-only evening of strategic conversations with CISOs, security architects, and data governance leaders. The event will feature roundtable discussions on 2025’s biggest cloud data security challenges and emerging best practices.

For those looking for deeper engagement, we’re also offering one-on-one strategy sessions with our experts. These personalized consultations will focus on helping security leaders evaluate their current DSPM posture, identify key areas of risk, and map out a tailored approach to implementing Sentra’s platform within their environment.

Why Security Teams Choose Sentra

Sentra has emerged as a trusted partner for organizations tackling the challenges of modern data security. We were named a "Customers’ Choice" in the Gartner Peer Insights Voice of the Customer report for DSPM, with a 98% recommendation rate and an average rating of 4.9 out of 5. GigaOm also recognized Sentra as a Leader in its 2024 Radar reports for both DSPM and Data Security Platforms.

More importantly, Sentra is helping real organizations address the realities of cloud-native risk. As security perimeters dissolve and sensitive data becomes more distributed, our platform provides the context, automation, and visibility needed to protect it.

Meet Sentra at Booth 4408

Black Hat USA 2025 offers a critical opportunity for security leaders to re-evaluate their strategies in the face of AI-powered attacks, rising cloud complexity, and increasing regulatory pressure. Whether you are just starting to explore DSPM or are looking to enhance your existing security investments, Sentra’s team will be available for live demos, expert guidance, and strategic insights throughout the event.

Visit us at Booth 4408 to see firsthand how Sentra can help your organization secure what matters most - your data.

Register or Book a Session

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