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Why Legacy Data Classification Tools Don't Work Well in the Cloud (But DSPM Does)

September 7, 2023
5
 Min Read
Data Security

Data security teams are always trying to understand where their sensitive data is. Yet this goal has remained out of reach for a number of reasons.

The main difficulty is creating a continuously updated data catalog of all production and cloud data. Creating this catalog would involve:

  1.  Identifying everyone in the organization with knowledge of any data stores, with visibility into its contents
  1. Connecting a data classification tool to these data stores
  1. Ensure there’s network connectivity by configuring network and security policies
  1. Confirm that business-critical production systems using each data source won’t be negatively affected, causing damage to performance or availability

Having a process this complex requires a major investment of resources, long workflows, and will still probably not provide the full coverage organizations are looking for. Many so-called successful implementations of such solutions will prove unreliable and too difficult to maintain after a short period of time.

Another pain with a legacy data classification solution is accuracy. Data security professionals are all too aware of the problem of false positives (i.e. wrong classification and data findings) and false negatives (i.e. missing classification of sensitive data that remains unknown). This is mainly due to two reasons. 

  • Legacy classification solutions rely solely on patterns, such as regular expressions, to identify sensitive data, which falls short in both unstructured data and structured data. 
  • These solutions don’t understand the business context around the data, such as how it is being used, by whom, for what purposes and more.

Without the business context, security teams can’t get any actionable items to remove or protect sensitive data against data risks and security breaches.

Lastly, there’s the reason behind high operational costs. Legacy data classification solutions were not built for the cloud, where each data read/write and network operation has a price tag. The cloud also offers a much more cost efficient data storage solution and advanced data services that causes organizations to store much more data than they did before moving to the cloud. On the other hand, the public cloud providers also offer a variety of cloud-native APIs and mechanisms that can extremely benefit a data classification and security solution, such as automated backups, cross account federation, direct access to block storage, storage classes, compute instance types, and much more. However, legacy data classification tools, that were not built for the cloud, will completely ignore those benefits and differences, making them an extremely expensive solution for cloud-native organizations.

DSPM: Built to Solve Data Classification in the Cloud 

These challenges have led to the growth of a new approach to securing cloud data - Data Security Posture Management, or DSPM. Sentra’s DSPM  is able to provide full coverage and an up-to-date data catalog with classification of sensitive data, without any complex deployment or operational work involved. This is achieved thanks to a cloud-native agentless architecture, using cloud-native APIs and mechanisms.

A good example of this approach is how Sentra’s DSPM architecture leverages the public cloud mechanism of automated backups for compute instances, block storage, and more. This allows Sentra to securely run a full discovery and classification technology from within the customer’s premises, in any VPC or subscription/account of the customer’s choice. This offers a number of benefits:

  1. The organization does not need to change any existing infrastructure configuration, network policies, or security groups.
  1. There’s no need to provide individual credentials for each data source in order for Sentra to discover and scan it.
  1. There is never a performance impact on the actual workloads that are compute-based/bounded, such as virtual machines, that run in production environments. In fact, Sentra’s scanning will never connect via network or application layers to those data stores.

Another benefit of a DSPM built for the cloud is classification accuracy.  Sentra’s DSPM provides an unprecedented level of accuracy thanks to more modern and cloud-native capabilities.This starts with advanced statistical relevance for structured data, enabling our classification engine to understand with high confidence that sensitive data is found within a specific column or field, without scanning every row in a large table.

Sentra leverages even more advanced algorithms for key-value stores and document databases. For unstructured data, the use of AI and LLM -based algorithms unlock tremendous accuracy in understanding and detecting sensitive data types by understanding the context within the data itself. Lastly, the combination of data-centric and identity-centric security approaches provides greater context that allows Sentra’s users to know what actions they should take to remediate data risks when it comes to classification.

Here are two examples of how we apply this context:

1. Different Types of Databases

Personal Identifiable Information (PII) that is found in a database in which only users from the Analytics team have access to, is often a privacy violation and a data risk. On the other hand, PII that is found in a database that only three production microservices have access to is expected,  but requires the data to be isolated within a secure VPC. 

2. Different Access Histories

If 100 employees have access to a sensitive shadow data lake, but only 10 people have actually accessed it in the last year. In this case, the solution would be to reduce permissions and implement stricter access controls. We’d also want to ensure that the data has the right retention policy, to reduce both risks and storage costs. Sentra’s risk score prioritization engine takes multiple data layers into account, including data access permissions, activity, sensitivity, movement and misconfigurations, giving enterprises greater visibility and control over their data risk management processes

Finally, with regards to costs, Sentra’s Data Security Posture Management (DSPM) solution utilizes innovative features that make its scanning and classification solution about two or three orders of magnitude more cost efficient than legacy solutions. The first is the use of smart sampling, where Sentra is able to cluster multiple data units that share the same characteristics, and using intelligent sampling with statistical relevance, understand what sensitive data exists within such data assets that are grouped automatically. This is extremely powerful especially when dealing with data lakes that are often the size of dozens of petabytes, without compromising the solution coverage and accuracy.

Second, Sentra’s modern architecture leverages the benefits of cloud ephemeral resources, such as snapshotting and ephemeral compute workloads with a cloud-native orchestration technology that leverages the elasticity and the scale of the cloud. Sentra balances its resource utilization with the needs of the customer's business, providing advanced scan settings that are built and designed for the cloud. This allows teams to optimize cost according to their business needs, such as determining the frequency and sampling of scans, among more advanced features.

To summarize:

  1. Given the current macroeconomic climate, CISOs should find DSPMs like Sentra as an opportunity to increase their security and minimize their costs
  2. DSPM solutions like Sentra bring an important context - awareness to security teams and tools, allowing them to do better risk management and prioritization by focusing on whats important
  3. Data is likely to continue to be the most important asset of every business, as more organizations embrace the power of the cloud. Therefore, a DSPM will be a pivotal tool in realizing the true value of the data while ensuring it is always secured
  4. Accuracy is key and AI is an enabler for a good data classification tool

Yair brings a wealth of experience in cybersecurity and data product management. In his previous role, Yair led product management at Microsoft and Datadog. With a background as a member of the IDF's Unit 8200 for five years, he possesses over 18 years of expertise in enterprise software, security, data, and cloud computing. Yair has held senior product management positions at Datadog, Digital Asset, and Microsoft Azure Protection.

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Privacy regulations such as GDPR (EU), CCPA/CPRA (California), and others are not just about legal checkboxes, they’re about building trust. In today’s data-driven world, customers expect organizations to be transparent about how their personal information is collected, used, and protected. When companies take privacy seriously, they demonstrate respect for their users, which in turn fosters loyalty and long-term engagement.

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Data Discovery & Inventory
For large organizations, pinpointing where personal data resides across a diverse ecosystem of information systems, including databases, SaaS applications, data lakes, and legacy environments, is a complex challenge. The presence of fragmented IT infrastructure and third-party platforms often leads to limited visibility, which not only slows down the DSAR response process but also increases the likelihood of missing or overlooking critical personal data.

Linking Identities Across Systems
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Unstructured Data Handling
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Volume & Scalability
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Data Security Platform example of US SSN finding

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Smart Search of Individual Data

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DSAR Requests

Establishing a DSAR Processing Pipeline

Large organizations that receive a high volume of DSAR (Data Subject Access Request) submissions typically implement a robust, end-to-end DSAR processing pipeline. This pipeline is often initiated through a self-service privacy portal, allowing individuals to easily submit requests for access or deletion of their personal data. Once a request is received, an automated or semi-automated workflow is triggered to handle the request efficiently and in compliance with regulatory timelines.

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  2. Mapping Identifiers: Collect and map all known identifiers for the individual across systems (e.g., email, user ID, customer number).

  3. Environment-Wide Data Discovery (via Sentra): Use Sentra to search all relevant environments — cloud, SaaS, on-prem — for personal data tied to the individual. By using Sentra’s automated discovery and classification, Sentra can automatically identify where to search for.

  4. DSAR Report Generation (via Sentra): Compile a detailed report listing all personal data found and where it resides.

  5. Data Deletion & Verification: Remove or anonymize personal data as required, then rerun a search to verify deletion is complete.

  6. Final Response to Requester: Send a confirmation to the requester, outlining the actions taken and closing the request.

Sentra plays a key role in the DSAR pipeline by exposing a powerful API that enables automated, organization-wide searches for personal data. The search results can be programmatically used to trigger downstream actions like data deletion. After removal, the API can initiate a follow-up scan to verify that all data has been successfully deleted.

Benefits of DSAR Automation 

With privacy regulations constantly growing, and DSAR volumes continuing to rise, building an automated, scalable pipeline is no longer a luxury - it’s a necessity.


  • Automated and Cost-Efficient: Replaces costly, error-prone manual processes with a streamlined, automated approach.
  • High-Speed, High-Accuracy: Sentra leverages its knowledge of where PII resides to perform targeted searches across all environments and data types, delivering comprehensive reports in hours—not days.
  • Seamless Integration: A powerful API allows integration with workflow systems, enabling a fully automated, end-to-end DSAR experience for end users.

By using Sentra to intelligently locate PII across all environments, organizations can eliminate manual bottlenecks and accelerate response times. Sentra’s powerful API and deep data awareness make it possible to automate every step of the DSAR journey - from discovery to deletion - enabling privacy teams to operate at scale, reduce costs, and maintain compliance with confidence. 

Turning DSAR Compliance into a Scalable Advantage

As privacy expectations grow and regulatory pressure intensifies, DSARs are no longer just a checkbox. They are a reflection of how seriously an organization takes user trust. Manual, reactive processes simply can’t keep up with the scale and complexity of modern data environments.

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Below are outlined the must-have features for any DSP solution in the coming year:

  1. Cloud-Native Architecture

Modern DSPs are built for the cloud and address vast data scale with cloud-native technologies that leverage provider APIs and functions. This allows data discovery and classification to occur autonomously, within the customer cloud environment leveraging existing compute resources. Agentless approaches reduce administrative burdens as well.

  1. AI-Based Classification

AI has revolutionized data classification, providing context-aware accuracy exceeding 95%. By understanding data in its unique context, AI-driven DSP solutions ensure the right security measures are applied without overburdening teams with false positives.

  1. Anomaly Detection and Real-Time Threat Detection

Anomaly detection, powered by Data Detection and Response (DDR), identifies unusual patterns in data usage to spotlight risks such as ransomware and insider threats. Combined with real-time, data-aware detection of suspicious activities, modern DSP solutions proactively address cloud-native vulnerabilities, stopping breaches before they unfold and ensuring swift, effective action.

  1. Automatic Labeling

Manual tagging is too cumbersome and time consuming. When choosing DSP solutions, it’s critical to make sure that you choose ones that automate data tagging and labeling, seamlessly integrating with Data Loss Prevention (DLP), Secure Access Service Edge (SASE), and governance platforms. This reduces errors and accelerates compliance processes.

  1. Data Zones and Perimeters

As data moves across cloud environments, maintaining control is paramount. Leading DSP solutions monitor data movement, alerting teams when data crosses predefined perimeters or storage zones, ensuring compliance with internal and external policies.

  1. Automatic Remediation and Enforcement

Automation extends to remediation, with DSPs swiftly addressing data risks like excessive permissions or misconfigurations. By enforcing protection policies across cloud environments, organizations can prevent breaches before they occur.

The Business Case for DSP in 2025

Proactive Security

Cloud-native DSP represents a shift from reactive to proactive security practices. By identifying and addressing risks early, and across their entire data estate from cloud to on-premises, organizations can mitigate potential threats and strengthen their security posture.

Regulatory Compliance

As regulations such as GDPR and CCPA continue to evolve, DSPM solutions play a crucial role in simplifying compliance by automating data discovery and labeling. This automation reduces the manual effort required to meet regulatory requirements. In fact, 84% of security and IT professionals consider data protection frameworks like GDPR and CCPA to be mandatory for their industries, emphasizing the growing need for automated solutions to ensure compliance.

The Rise of Gen AI

The rise of Gen AI is expected to be a main theme in 2025. Gen AI is a driver for data proliferation in the cloud and for a transition between legacy data technologies and modern ones that require an updated data security program.

Operational Efficiency

By automating repetitive tasks, DSPM significantly reduces the workload for security teams. This efficiency allows teams to focus on strategic initiatives rather than firefighting. According to a 2024 survey, organizations using DSPM reported a 40% reduction in time spent on manual data management tasks, demonstrating its impact on operational productivity.

Future-Proofing Your Organization with Cloud-Native DSP

To thrive in the evolving security landscape, organizations must adopt forward-looking strategies. Cloud-native DSP tools integrate seamlessly with broader security frameworks, ensuring resilience and adaptability. As technology advances, features like predictive analytics and deeper AI integration will further enhance capabilities.

Conclusion

Data security challenges are only becoming more complex, but new Data Security Platforms (DSPs) provide the tools to meet them head-on. Now is the time for organizations to take a hard look at their security posture and consider how DSPs can help them stay protected, compliant, and trusted. DSPs are quickly becoming essential to business operations, influencing strategic decisions and enabling faster, more secure innovation.

Ready to see it in action?

Request a demo to discover how a modern DSP can strengthen your security and support your goals.

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