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Why Legacy Data Classification Tools Don't Work Well in the Cloud (But DSPM Does)

September 7, 2023
5
 Min Read
Data Security

Data security teams are always trying to understand where their sensitive data is. Yet this goal has remained out of reach for a number of reasons.

The main difficulty is creating a continuously updated data catalog of all production and cloud data. Creating this catalog would involve:

  1.  Identifying everyone in the organization with knowledge of any data stores, with visibility into its contents
  1. Connecting a data classification tool to these data stores
  1. Ensure there’s network connectivity by configuring network and security policies
  1. Confirm that business-critical production systems using each data source won’t be negatively affected, causing damage to performance or availability

Having a process this complex requires a major investment of resources, long workflows, and will still probably not provide the full coverage organizations are looking for. Many so-called successful implementations of such solutions will prove unreliable and too difficult to maintain after a short period of time.

Another pain with a legacy data classification solution is accuracy. Data security professionals are all too aware of the problem of false positives (i.e. wrong classification and data findings) and false negatives (i.e. missing classification of sensitive data that remains unknown). This is mainly due to two reasons.

 

  • Legacy classification solutions rely solely on patterns, such as regular expressions, to identify sensitive data, which falls short in both unstructured data and structured data. 
  • These solutions don’t understand the business context around the data, such as how it is being used, by whom, for what purposes and more.

Without the business context, security teams can’t get any actionable items to remove or protect sensitive data against data risks and security breaches.

Lastly, there’s the reason behind high operational costs. Legacy data classification solutions were not built for the cloud, where each data read/write and network operation has a price tag.

The cloud also offers a much more cost efficient data storage solution and advanced data services that causes organizations to store much more data than they did before moving to the cloud. On the other hand, the public cloud providers also offer a variety of cloud-native APIs and mechanisms that can extremely benefit a data classification and security solution, such as automated backups, cross account federation, direct access to block storage, storage classes, compute instance types, and much more. However, legacy data classification tools, that were not built for the cloud, will completely ignore those benefits and differences, making them an extremely expensive solution for cloud-native organizations.

DSPM: Built to Solve Data Classification in the Cloud 

These challenges have led to the growth of a new approach to securing cloud data - Data Security Posture Management, or DSPM. Sentra’s DSPM  is able to provide full coverage and an up-to-date data catalog with classification of sensitive data, without any complex deployment or operational work involved. This is achieved thanks to a cloud-native agentless architecture, using cloud-native APIs and mechanisms.

A good example of this approach is how Sentra’s DSPM architecture leverages the public cloud mechanism of automated backups for compute instances, block storage, and more. This allows Sentra to securely run its robust discovery and classification technology from within the customer’s premises, in any VPC or subscription/account of the customer’s choice.

This offers a number of benefits:

  1. The organization does not need to change any existing infrastructure configuration, network policies, or security groups.
  1. There’s no need to provide individual credentials for each data source in order for Sentra to discover and scan it.
  1. There is never a performance impact on the actual workloads that are compute-based/bounded, such as virtual machines, that run in production environments. In fact, Sentra’s scanning will never connect via network or application layers to those data stores.

Another benefit of a DSPM built for the cloud is classification accuracy.  Sentra’s DSPM provides an unprecedented level of accuracy thanks to more modern and cloud-native capabilities.This starts with advanced statistical relevance for structured data, enabling our classification engine to understand with high confidence that sensitive data is found within a specific column or field, without scanning every row in a large table.

Sentra leverages even more advanced algorithms for key-value stores and document databases. For unstructured data, the use of AI and LLM -based algorithms unlock tremendous accuracy in understanding and detecting sensitive data types by understanding the context within the data itself. Lastly, the combination of data-centric and identity-centric security approaches provides greater context that allows Sentra’s users to know what actions they should take to remediate data risks when it comes to classification.

Here are two examples of how we apply this context:

1. Different Types of Databases

Personal Identifiable Information (PII) that is found in a database in which only users from the Analytics team have access to, is often a privacy violation and a data risk. On the other hand, PII that is found in a database that only three production microservices have access to is expected,  but requires the data to be isolated within a secure VPC. 

2. Different Access Histories

If 100 employees have access to a sensitive shadow data lake, but only 10 people have actually accessed it in the last year. In this case, the solution would be to reduce permissions and implement stricter access controls. We’d also want to ensure that the data has the right retention policy, to reduce both risks and storage costs. Sentra’s risk score prioritization engine takes multiple data layers into account, including data access permissions, activity, sensitivity, movement and misconfigurations, giving enterprises greater visibility and control over their data risk management processes.

With regards to costs, Sentra’s Data Security Posture Management (DSPM) solution utilizes innovative features that make its scanning and classification solution about two or three orders of magnitude more cost efficient than legacy solutions. The first is the use of smart sampling, where Sentra is able to cluster multiple data units that share the same characteristics, and using intelligent sampling with statistical relevance, understand what sensitive data exists within such data assets that are grouped automatically. This is extremely powerful especially when dealing with data lakes that are often the size of dozens of petabytes, without compromising the solution coverage and accuracy.

Second, Sentra’s modern architecture leverages the benefits of cloud ephemeral resources, such as snapshotting and ephemeral compute workloads with a cloud-native orchestration technology that leverages the elasticity and the scale of the cloud. Sentra balances its resource utilization with the needs of the customer's business, providing advanced scan settings that are built and designed for the cloud. This allows teams to optimize cost according to their business needs, such as determining the frequency and sampling of scans, among more advanced features.

To summarize:

  1. Given the current macroeconomic climate, CISOs should find DSPMs like Sentra as an opportunity to increase their security and minimize their costs
  2. DSPM solutions like Sentra bring an important context - awareness to security teams and tools, allowing them to do better risk management and prioritization by focusing on whats important
  3. Data is likely to continue to be the most important asset of every business, as more organizations embrace the power of the cloud. Therefore, a DSPM will be a pivotal tool in realizing the true value of the data while ensuring it is always secured
  4. Accuracy is key and AI is an enabler for a good data classification tool

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Yair brings a wealth of experience in cybersecurity and data product management. In his previous role, Yair led product management at Microsoft and Datadog. With a background as a member of the IDF's Unit 8200 for five years, he possesses over 18 years of expertise in enterprise software, security, data, and cloud computing. Yair has held senior product management positions at Datadog, Digital Asset, and Microsoft Azure Protection.

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Ward Balcerzak
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Why I Joined Sentra: A Data Defender’s Journey

Why I Joined Sentra: A Data Defender’s Journey

After nearly two decades immersed in cybersecurity, spanning Fortune 500 enterprises, defense contractors, manufacturing giants, consulting, and the vendor ecosystem, I’ve seen firsthand how elusive true data security remains. I've built and led data security programs from scratch in some of the world’s most demanding environments. But when I met the team from Sentra, something clicked in a way that’s rare in this industry.

Let me tell you why I joined Sentra and why I’m more excited than ever about the future of data security.

From Visibility to Vulnerability

In every role I've held, one challenge has consistently stood out: understanding data.
Not just securing it but truly knowing what data we have, where it lives, how it moves, how it's used, and who touches it. This sounds basic, yet it’s one of the least addressed problems in security.

Now, we layer on the proliferation of cloud environments and SaaS sprawl (without mentioning the increasing proliferation of AI agents). The traditional approaches simply don’t cut it. Most organizations either ignore cloud data discovery altogether or lean on point solutions that can’t scale, lack depth, or require endless manual tuning and triage.

That’s exactly where Sentra shines.

Why Sentra?

When I first engaged with Sentra, what struck me was that this wasn’t another vendor trying to slap a new UI on an old problem. Sentra understands the problem deeply and is solving it holistically across all environments. They’re not just keeping up; they’re setting the pace.

The AI-powered data classification engine at the heart of Sentra’s platform is, quite frankly, the best I’ve seen in the market. It automates what previously required a small army of analysts and does so with an accuracy and scale that’s unmatched. It's not just smart, it’s operationally scalable.

But technology alone wasn’t what sold me. It was the people.
The Sentra founders are visionaries who live and breathe this space. They’re not building in a vacuum, they’re listening to customers, responding to real-world friction, and delivering solutions that security teams will actually adopt. That’s rare. That’s powerful.

And finally, there’s the culture. Sentra radiates innovation, agility, and relentless focus on impact. Every person here knows the importance of their role and how it aligns with our mission. That energy is infectious and it’s exactly where I want to be.

Two Decades. One Mission: Secure the Data.

At Sentra, I’m bringing the scars, stories, and successes from almost 20 years “in the trenches”:

  • Deep experience building and maturing data security programs within highly regulated, high-stakes environments

  • A commitment to the full people-process-technology stack, because securing data isn’t just about tools

  • A background stitching together integrated solutions across silos and toolsets

  • A unique perspective shaped by my time as a practitioner, leader, consultant, and vendor

This blend helps me speak the language of security teams, empathize with their challenges, and design strategies that actually work.

Looking Ahead

Joining Sentra isn’t just the next step in my career; it’s a chance to help lead the next chapter of data security. We’re not here to incrementally improve what exists. We’re here to rethink it. Redefine it. Solve it.

If you’re passionate about protecting what matters most, your data. I’d love to connect.

This is more than a job; it’s a mission. And I couldn’t be prouder to be part of it.

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David Stuart
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May 5, 2025
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Compliance

What the HIPAA Compliance Updates Mean for Your Security

What the HIPAA Compliance Updates Mean for Your Security

The Health Insurance Portability and Accountability Act (HIPAA) has long been a cornerstone of safeguarding sensitive health information in the U.S., particularly electronic protected health information (ePHI). As healthcare organizations continue to face growing cybersecurity challenges, ensuring the protection of ePHI has never been more critical. 

In response, for the first time in two decades, the U.S. Department of Health and Human Services (HHS) has proposed significant amendments to the HIPAA Security Rule, aimed at strengthening cybersecurity measures across the healthcare sector. These proposed changes are designed to address emerging threats and ensure that healthcare organizations have robust systems in place to protect patient data from unauthorized access and potential breaches. This blog presents the major changes that are coming soon and how you can prepare for them.

Instead of considering compliance as a one-time effort, with Sentra you can monitor your compliance status at any given moment, streamline reporting, and remediate compliance violations instantly.

How Sentra Can Help You Stay Compliant

Sentra’s data security platform equips healthcare organizations with the necessary tools to stay compliant with the new HIPAA Security Rule amendments. By providing continuous monitoring of ePHI data locations and assessing associated risks, Sentra helps organizations maintain full visibility and control over sensitive data.

Key Benefits of Using Sentra for HIPAA Compliance:

  • Automated Data Discovery & Classification: Instantly locate and classify ePHI across cloud and on-prem environments.
  • Real-time Risk Assessment: Continuously assess vulnerabilities and flag security gaps related to HIPAA requirements.
  • Access Control & Encryption Monitoring: Ensure compliance with mandatory MFA, encryption policies, and access termination requirements.
  • Smart Compliance Alerts: Sentra doesn’t just detect generic cloud misconfigurations. Instead, it pinpoints security issues affecting sensitive data, helping teams focus on what truly matters.

Without a solution such as Sentra, organizations waste valuable time manually searching for and classifying sensitive data, diverting key employees from higher-priority security tasks. With Sentra, security teams gain an ongoing, real-time dashboard that ensures efficient compliance and faster risk mitigation.

What You Need to Know About the Proposed HIPAA Security Rule Updates

The latest proposed updates to the HIPAA Security Rule represent some of the most significant changes in years. These updates aim to modernize data protection practices and ensure healthcare organizations are better equipped to handle today’s security challenges. Below are the key highlights compliance and security teams should focus on:

Mandatory Implementation Specifications
All implementation specifications under the HIPAA Security Rule will become mandatory. Covered entities and business associates must now fully comply with all safeguards—no more "addressable" exceptions.

Stricter Encryption Requirements
Encryption of electronic protected health information (ePHI) will be required both at rest and in transit. Organizations must ensure encryption is in place across all systems handling sensitive data.

Required Multifactor Authentication (MFA)
MFA will become mandatory to protect access to ePHI. This added security layer significantly reduces the risk of unauthorized access and credential compromise.

Network Segmentation for Threat Containment
Organizations must implement network segmentation to isolate sensitive systems and limit the spread of cyber threats in the event of a breach.

Timely Termination of Access
Access to ePHI must be revoked within 24 hours when an employee leaves or changes roles. This reduces the risk of insider threats and unauthorized access.

Comprehensive Documentation Requirements
Healthcare organizations must maintain detailed, up-to-date documentation of all security policies, procedures, risk assessments, and incident response plans.

Asset Inventories and Network Mapping
Annual updates to technology asset inventories and network maps will be required to ensure accurate tracking of where and how ePHI is stored and transmitted.

Enhanced Risk Analysis
Organizations must conduct regular, thorough risk assessments to identify vulnerabilities and assess threats across all systems that interact with ePHI.

Stronger Incident Response Plans
Entities must be able to restore lost systems and data within 72 hours after a cyber incident. Regular testing and refinement of incident response protocols will be essential.

Annual Compliance Audits
Healthcare organizations will be required to conduct annual audits of their HIPAA Security Rule compliance, covering all technical and administrative safeguards.

Mandatory Technical Controls
Technical safeguards like anti-malware tools, firewalls, and port restrictions must be in place and regularly reviewed to protect systems from evolving threats.

What’s Next?

The proposed changes to the HIPAA Security Rule are currently in the Notice of Proposed Rulemaking (NPRM) stage, with a 60-day public comment period that opened on January 6, 2025. During this period, stakeholders can provide feedback on the amendments, which may influence the final rule. Organizations should actively monitor the comment period, engage in the feedback process, and stay informed on any potential adjustments before the rule is finalized.

Steps Organizations Should Take Now:

  • Review the proposed changes and understand how they impact your current security posture.
  • Engage in the public comment process to share concerns or recommendations.
  • Start assessing security gaps to align with HIPAA’s evolving compliance requirements.

Conclusion

The new HIPAA compliance amendments represent a major shift in how healthcare organizations must protect electronic Protected Health Information (ePHI). The introduction of enhanced encryption standards, mandatory multi-factor authentication (MFA), and stricter access control measures means organizations must act swiftly to maintain compliance and reduce cybersecurity risks.

Compliance is not just about meeting regulations, it is about efficiency. Organizations relying on manual processes to locate and secure sensitive data waste valuable time and resources, making compliance efforts less effective.

With Sentra, healthcare organizations gain a powerful, automated data security solution that:

  • Eliminates manual data discovery by providing a real-time, continuous inventory of sensitive data.
  • Prioritizes relevant data security risks instead of overwhelming teams with unnecessary alerts.
  • Ensures compliance readiness by automating key processes like access control monitoring and encryption verification.

Now is the time for healthcare organizations to take proactive steps toward compliance. Stay informed, participate in the public comment process, and start implementing security enhancements today.

To learn how Sentra can help your organization achieve HIPAA compliance efficiently, request a demo today and take control of your sensitive data.

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Yoav Regev
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April 23, 2025
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Your AI Is Only as Secure as Your Data: Celebrating a $100M Milestone

Your AI Is Only as Secure as Your Data: Celebrating a $100M Milestone

Over the past year, we’ve seen an incredible surge in enterprise AI adoption. Companies across industries are integrating AI agents and generative AI into their operations to move faster, work smarter, and unlock innovation. But behind every AI breakthrough lies a foundational truth: AI is only as secure as the data behind it.

At Sentra, securing that data has always been our mission, not just to prevent breaches and data leaks, but to empower prosperity and innovation with confidence and control.

Data Security: The Heartbeat of Your Organization

As organizations push forward with AI, massive volumes of data, often sensitive, regulated, or business-critical are being used to train models or power AI agents. Too often, this happens without full visibility or governance. 


The explosion of the data security market reflects how critical this challenge has become. At Sentra, we’ve long believed that a Data Security Platform (DSP) must be cloud-native, scalable, and adaptable to real-world enterprise environments. We’ve been proud to lead the way, and our continued growth, especially among Fortune 500 customers, is a testament to the urgency and relevance of our approach.

Scaling for What's Next

With the announcement of our $50 million Series B funding round, bringing our total funding to over $100 million, we’re scaling Sentra to meet the moment. We're counting on strong customer momentum and more than tripling revenue year-over-year, and we’re using this investment to grow our team, strengthen our platform, and continue defining what modern data security looks like.

We’ve always said security shouldn’t slow innovation - it should fuel it. And that’s exactly what we’re enabling.

It's All About the People


At the end of the day, it’s people who build it, scale it, and believe in it. I want to extend a heartfelt thank you to our investors, customers, and, most importantly, our team. It’s all about you! Your belief in Sentra and your relentless execution make everything possible. We couldn’t make it without each and every one of you.

We’re not just building a product, we’re setting the gold standard for data security, because securing your data is the heartbeat of your organization!

Innovation without security isn’t progress. Let’s shape a future where both go together!

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