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Why Legacy Data Classification Tools Don't Work Well in the Cloud (But DSPM Does)

September 7, 2023
5
Min Read
Data Security

Data security teams are always trying to understand where their sensitive data is. Yet this goal has remained out of reach for a number of reasons.

The main difficulty is creating a continuously updated data catalog of all production and cloud data. Creating this catalog would involve:

  1.  Identifying everyone in the organization with knowledge of any data stores, with visibility into its contents
  1. Connecting a data classification tool to these data stores
  1. Ensure there’s network connectivity by configuring network and security policies
  1. Confirm that business-critical production systems using each data source won’t be negatively affected, causing damage to performance or availability

Having a process this complex requires a major investment of resources, long workflows, and will still probably not provide the full coverage organizations are looking for. Many so-called successful implementations of such solutions will prove unreliable and too difficult to maintain after a short period of time.

Another pain with a legacy data classification solution is accuracy. Data security professionals are all too aware of the problem of false positives (i.e. wrong classification and data findings) and false negatives (i.e. missing classification of sensitive data that remains unknown). This is mainly due to two reasons.

 

  • Legacy classification solutions rely solely on patterns, such as regular expressions, to identify sensitive data, which falls short in both unstructured data and structured data. 
  • These solutions don’t understand the business context around the data, such as how it is being used, by whom, for what purposes and more.

Without the business context, security teams can’t get any actionable items to remove or protect sensitive data against data risks and security breaches.

Lastly, there’s the reason behind high operational costs. Legacy data classification solutions were not built for the cloud, where each data read/write and network operation has a price tag.

The cloud also offers a much more cost efficient data storage solution and advanced data services that causes organizations to store much more data than they did before moving to the cloud. On the other hand, the public cloud providers also offer a variety of cloud-native APIs and mechanisms that can extremely benefit a data classification and security solution, such as automated backups, cross account federation, direct access to block storage, storage classes, compute instance types, and much more. However, legacy data classification tools, that were not built for the cloud, will completely ignore those benefits and differences, making them an extremely expensive solution for cloud-native organizations.

DSPM: Built to Solve Data Classification in the Cloud 

These challenges have led to the growth of a new approach to securing cloud data - Data Security Posture Management, or DSPM. Sentra’s DSPM  is able to provide full coverage and an up-to-date data catalog with classification of sensitive data, without any complex deployment or operational work involved. This is achieved thanks to a cloud-native agentless architecture, using cloud-native APIs and mechanisms.

A good example of this approach is how Sentra’s DSPM architecture leverages the public cloud mechanism of automated backups for compute instances, block storage, and more. This allows Sentra to securely run its robust discovery and classification technology from within the customer’s premises, in any VPC or subscription/account of the customer’s choice.

This offers a number of benefits:

  1. The organization does not need to change any existing infrastructure configuration, network policies, or security groups.
  1. There’s no need to provide individual credentials for each data source in order for Sentra to discover and scan it.
  1. There is never a performance impact on the actual workloads that are compute-based/bounded, such as virtual machines, that run in production environments. In fact, Sentra’s scanning will never connect via network or application layers to those data stores.

Another benefit of a DSPM built for the cloud is classification accuracy.  Sentra’s DSPM provides an unprecedented level of accuracy thanks to more modern and cloud-native capabilities.This starts with advanced statistical relevance for structured data, enabling our classification engine to understand with high confidence that sensitive data is found within a specific column or field, without scanning every row in a large table.

Sentra leverages even more advanced algorithms for key-value stores and document databases. For unstructured data, the use of AI and LLM -based algorithms unlock tremendous accuracy in understanding and detecting sensitive data types by understanding the context within the data itself. Lastly, the combination of data-centric and identity-centric security approaches provides greater context that allows Sentra’s users to know what actions they should take to remediate data risks when it comes to classification.

Here are two examples of how we apply this context:

1. Different Types of Databases

Personal Identifiable Information (PII) that is found in a database in which only users from the Analytics team have access to, is often a privacy violation and a data risk. On the other hand, PII that is found in a database that only three production microservices have access to is expected,  but requires the data to be isolated within a secure VPC. 

2. Different Access Histories

If 100 employees have access to a sensitive shadow data lake, but only 10 people have actually accessed it in the last year. In this case, the solution would be to reduce permissions and implement stricter access controls. We’d also want to ensure that the data has the right retention policy, to reduce both risks and storage costs. Sentra’s risk score prioritization engine takes multiple data layers into account, including data access permissions, activity, sensitivity, movement and misconfigurations, giving enterprises greater visibility and control over their data risk management processes.

With regards to costs, Sentra’s Data Security Posture Management (DSPM) solution utilizes innovative features that make its scanning and classification solution about two or three orders of magnitude more cost efficient than legacy solutions. The first is the use of smart sampling, where Sentra is able to cluster multiple data units that share the same characteristics, and using intelligent sampling with statistical relevance, understand what sensitive data exists within such data assets that are grouped automatically. This is extremely powerful especially when dealing with data lakes that are often the size of dozens of petabytes, without compromising the solution coverage and accuracy.

Second, Sentra’s modern architecture leverages the benefits of cloud ephemeral resources, such as snapshotting and ephemeral compute workloads with a cloud-native orchestration technology that leverages the elasticity and the scale of the cloud. Sentra balances its resource utilization with the needs of the customer's business, providing advanced scan settings that are built and designed for the cloud. This allows teams to optimize cost according to their business needs, such as determining the frequency and sampling of scans, among more advanced features.

To summarize:

  1. Given the current macroeconomic climate, CISOs should find DSPMs like Sentra as an opportunity to increase their security and minimize their costs
  2. DSPM solutions like Sentra bring an important context - awareness to security teams and tools, allowing them to do better risk management and prioritization by focusing on whats important
  3. Data is likely to continue to be the most important asset of every business, as more organizations embrace the power of the cloud. Therefore, a DSPM will be a pivotal tool in realizing the true value of the data while ensuring it is always secured
  4. Accuracy is key and AI is an enabler for a good data classification tool

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Yair brings a wealth of experience in cybersecurity and data product management. In his previous role, Yair led product management at Microsoft and Datadog. With a background as a member of the IDF's Unit 8200 for five years, he possesses over 18 years of expertise in enterprise software, security, data, and cloud computing. Yair has held senior product management positions at Datadog, Digital Asset, and Microsoft Azure Protection.

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Nikki Ralston
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Romi Minin
Romi Minin
December 16, 2025
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Sentra Is One of the Hottest Cybersecurity Startups

Sentra Is One of the Hottest Cybersecurity Startups

We knew we were on a hot streak, and now it’s official.

Sentra has been named one of CRN’s 10 Hottest Cybersecurity Startups of 2025. This recognition is a direct reflection of our commitment to redefining data security for the cloud and AI era, and of the growing trust forward-thinking enterprises are placing in our unique approach.

This milestone is more than just an award. It shows our relentless drive to protect modern data systems and gives us a chance to thank our customers, partners, and the Sentra team whose creativity and determination keep pushing us ahead.

The Market Forces Fueling Sentra’s Momentum

Cybersecurity is undergoing major changes. With 94% of organizations worldwide now relying on cloud technologies, the rapid growth of cloud-based data and the rise of AI agents have made security both more urgent and more complicated. These shifts are creating demands for platforms that combine unified data security posture management (DSPM) with fast data detection and response (DDR).

Industry data highlights this trend: over 73% of enterprise security operations centers are now using AI for real-time threat detection, leading to a 41% drop in breach containment time. The global cybersecurity market is growing rapidly, estimated to reach $227.6 billion in 2025, fueled by the need to break down barriers between data discovery, classification, and incident response 2025 cybersecurity market insights. In 2025, organizations will spend about 10% more on cyber defenses, which will only increase the demand for new solutions.

Why Recognition by CRN Matters and What It Means

Landing a place on CRN’s 10 Hottest Cybersecurity Startups of 2025 is more than publicity for Sentra. It signals we truly meet the moment. Our rise isn’t just about new features; it’s about helping security teams tackle the growing risks posed by AI and cloud data head-on. This recognition follows our mention as a CRN 2024 Stellar Startup, a sign of steady innovation and mounting interest from analysts and enterprises alike.

Being on CRN’s list means customers, partners, and investors value Sentra’s straightforward, agentless data protection that helps organizations work faster and with more certainty.

Innovation Where It Matters: Sentra’s Edge in Data and AI Security

Sentra stands out for its practical approach to solving urgent security problems, including:

  • Agentless, multi-cloud coverage: Sentra identifies and classifies sensitive data and AI agents across cloud, SaaS, and on-premises environments without any agents or hidden gaps.
  • Integrated DSPM + DDR: We go further than monitoring posture by automatically investigating incidents and responding, so security teams can act quickly on why DSPM+DDR matters.
  • AI-driven advancements: Features like domain-specific AI Classifiers for Unstructure advanced AI classification leveraging SLMs, Data Security for AI Agents and Microsoft M365 Copilot help customers stay in control as they adopt new technologies Sentra’s AI-powered innovation.

With new attack surfaces popping up all the time, from prompt injection to autonomous agent drift, Sentra’s architecture is built to handle the world of AI.

A Platform Approach That Outpaces the Competition

There are plenty of startups aiming to tackle AI, cloud, and data security challenges. Companies like 7AI, Reco, Exaforce, and Noma Security have been in the news for their funding rounds and targeted solutions. Still, very few offer the kind of unified coverage that sets Sentra apart.

Most competitors stick to either monitoring SaaS agents or reducing SOC alerts. Sentra does more by providing both agentless multi-cloud DSPM and built-in DDR. This gives organizations visibility, context, and the power to act in one platform. With features like Data Security for AI Agents, Sentra helps enterprises go beyond managing alerts by automating meaningful steps to defend sensitive data everywhere.

Thanks to Our Community and What’s Next

This honor belongs first and foremost to our community: customers breaking new ground in data security, partners building solutions alongside us, and a team with a clear goal to lead the industry.

If you haven’t tried Sentra yet, now’s a great time to see what we can do for your cloud and AI data security program. Find out why we’re at the forefront: schedule a personalized demo or read CRN’s full 2025 list for more insight.

Conclusion

Being named one of CRN’s hottest cybersecurity startups isn’t just a milestone. It pushes us forward toward our vision - data security that truly enables innovation. The market is changing fast, but Sentra’s focus on meaningful security results hasn't wavered.

Thank you to our customers, partners, investors, and team for your ongoing trust and teamwork. As AI and cloud technology shape the future, Sentra is ready to help organizations move confidently, securely, and quickly.

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Meni Besso
Meni Besso
December 15, 2025
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AI Governance Starts With Data Governance: Securing the Training Data and Agents Fuelling GenAI

AI Governance Starts With Data Governance: Securing the Training Data and Agents Fuelling GenAI

Generative AI isn’t just transforming products and processes - it’s expanding the entire enterprise risk surface. As C-suite executives and security leaders rush to unlock GenAI’s competitive advantages, a hard truth is clear: effective AI governance depends on solid, end-to-end data governance.

Sensitive data is increasingly used for model training and autonomous agents. If organizations fail to discover, classify, and secure these resources early, they risk privacy breaches, regulatory violations, and reputational damage. To make GenAI safe, compliant, and trustworthy from the start, data governance for generative AI needs to be a top boardroom priority.

Why Data Governance is the Cornerstone of GenAI Trustworthiness and Safety

The opportunities and risks of generative AI depend not only on algorithms, but also on the quality, security, and history of the underlying data. AWS reports that 39% of Chief Data Officers see data cleaning, integration, and storage as the main barriers to GenAI adoption, and 49% of enterprises make data quality improvement a core focus for successful AI projects (AWS Enterprise Strategy - Data Governance). Without strong data governance, sensitive information can end up in training sets, leading to unintentional leaks or model behaviors that break privacy and compliance.

Regulatory requirements, such as the Generative AI Copyright Disclosure Act, are evolving fast, raising the pressure to document data lineage and make sure unauthorized or non-compliant datasets stay out. In the world of GenAI, governance goes far beyond compliance checklists. It’s essential for building AI that is safe, auditable, and trusted by both regulators and customers.

New Attack Surfaces: Risks From Unsecured Data and Shadow AI Agents

GenAI adoption increases risk. Today, 79% of organizations have already piloted or deployed agentic AI, with many using LLM-powered agents to automate key workflows (Wikipedia - Agentic AI). But if these agents, sometimes functioning as "shadow AI" outside official oversight, access sensitive or unclassified data, the fallout can be severe.

In 2024, over 30% of AI data breaches involve insider threats or accidental disclosure, according to Quinnox Data Governance for AI. Autonomous agents can mistakenly reveal trade secrets, financial records, or customer data, damaging brand trust. The risk multiplies rapidly if sensitive data isn’t properly governed before flowing into GenAI tools. To stop these new threats, organizations need up-to-the-minute insight and control over both data and the agents using it.

Frameworks and Best Practices for Data Governance in GenAI

Leading organizations now follow data governance frameworks that match changing regulations and GenAI's technical complexity. Standards like NIST AI Risk Management Framework (AI RMF) and ISO/IEC 42001:2023 are setting the benchmarks for building auditable, resilient AI programs (Data and AI Governance - Frameworks & Best Practices).

Some of the most effective practices:

  • Managing metadata and tracking full data lineage
  • Using data access policies based on role and context
  • Automating compliance with new AI laws
  • Monitoring data integrity and checking for bias

A strong data governance program for generative AI focuses on ongoing data discovery, classification, and policy enforcement - before data or agents meet any AI models. This approach helps lower risk and gives GenAI efforts a solid base of trust.

Sentra’s Approach: Proactive Pre-Integration Discovery and Continuous Enforcement

Many tools only secure data after it’s already being used with GenAI applications. This reactive strategy leaves openings for risk. Sentra takes a different path, letting organizations discover, classify, and protect sensitive data sources before they interact with language models or agentic AI.

By using agentless, API-based discovery and classification across multi-cloud and SaaS environments, Sentra delivers immediate visibility and context-aware risk scoring for all enterprise data assets. With automated policies, businesses can mask, encrypt, or restrict data access depending on sensitivity, business requirements, or audit needs. Live Continuous monitoring tracks which AI agents are accessing data, making granular controls and fast intervention possible. These processes help stop shadow AI, keep unauthorized data out of LLM training, and maintain compliance as rules and business needs shift.

Guardrails for Responsible AI Growth Across the Enterprise

The future of GenAI depends on how well businesses can innovate while keeping security and compliance intact. As AI regulations become stricter and adoption speeds up, Sentra’s ability to provide ongoing, automated discovery and enforcement at scale is critical. Further reading: AI Automation & Data Security: What You Need To Know.

With Sentra, organizations can:

  • Stop unapproved or unchecked data from being used in model training
  • Identify shadow AI agents or risky automated actions as they happen
  • Support audits with complete data classification
  • Meet NIST, ISO, and new global standards with ease

Sentra gives CISOs, CDOs, and executives a proactive, scalable way to adopt GenAI safely, protecting the business before any model training even begins.

AI Governance Starts with Data Governance

AI governance for generative AI starts, and is won or lost, at the data layer. If organizations don’t find, classify, and secure sensitive data first, every other security measure remains reactive and ineffective. As generative AI, agent automation, and regulatory demands rise, a unified data governance strategy isn’t just good practice, it’s an urgent priority. Sentra gives security and business teams real control, making sure GenAI is secure, compliant, and trusted.

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Ward Balcerzak
Ward Balcerzak
December 11, 2025
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US State Privacy Laws 2026: DSPM Compliance Requirements & What You Need to Know

US State Privacy Laws 2026: DSPM Compliance Requirements & What You Need to Know

By 2026, American data privacy will look very different as a wave of new state laws redefines what it means to protect sensitive information. Organizations face a regulatory maze: more than 20 states will soon require not only “reasonable security” but also Data Protection Impact Assessments (DPIAs), explicit limits on data collection, and, in some cases, detailed data inventories. These requirements are quickly becoming standard, and ignoring them simply isn’t an option. The risk of penalties and enforcement actions is climbing fast.

But through all these changes, one major question remains: How can any organization comply if it doesn’t even know where its most sensitive data is? Data Security Posture Management (DSPM) has become the solution, making data visibility and automation central for meeting ongoing compliance needs.

Mapping the New Wave of State Privacy Mandates

Several state privacy laws going into effect in 2025 and 2026 are raising the stakes for compliance. Kentucky, Indiana, and Rhode Island’s new laws, effective January 1, 2026, require both security measures and DPIAs for handling high-risk or sensitive data. Minnesota’s law stands out even more: it moves past earlier vague “reasonable” security language and mandates comprehensive data inventories.

Other key states include Minnesota, which explicitly requires data inventories, Maryland with strict data minimization rules, and Tennessee, which gives organizations an affirmative defense if they’ve adopted a NIST-aligned privacy program. These requirements mean organizations now need to track what data they collect, know exactly where it’s stored, and show evidence of compliance when asked. If your organization operates in more than one state, keeping up with this web of laws will soon become impossible without dedicated solutions (US consumer privacy laws 2025 update).

Why Data Visibility is Now Foundational to Compliance

To meet DPIA, minimization, and security safeguard rules, you need full visibility into where sensitive or regulated data lives - and how it moves across your environment. Recent privacy laws are moving closer to GDPR-like standards, with DPIAs required not only for biometric data but also for broad categories like targeted advertising and profiling. Minnesota leads with its clear requirement for full data inventories, setting the standard that you can’t prove compliance unless you understand your data (US cybersecurity and data privacy review and outlook 2025).

This shift puts DSPM front and center: you now need ongoing discovery and classification of your entire sensitive data footprint. Without a strong data foundation, organizations will find it hard to complete DPIAs, handle audits, or defend themselves in investigations.

Automation: The Only Viable Path for Assessment and Audit Readiness

State privacy rules are getting more complicated, and many enforcement authorities are shortening or removing 'right-to-cure' periods. That means manual compliance simply won’t keep up. Automation is now the only way to manage compliance as regulations tighten (5 trends to watch: 2025 US data privacy & cybersecurity).

With DSPM and automation, organizations get ongoing discovery, real-time data classification, and instant evidence collection - all required for fast DPIAs and responsive audits. For companies facing regulators or preparing for multi-state oversight, this means you already have the proof and documentation you need. Relying on spreadsheets or one-time assessments at this point only increases your risk.

Sentra: Your Strategic Bridge to Privacy Law Compliance

Sentra’s DSPM platform is built to tackle these expanding privacy law requirements. The agentless platform covers AWS, Azure, GCP, SaaS, and hybrid environments, removing both visibility gaps and the hassle found in older solutions (Sentra: DSPM for compliance use cases).

With continuous, automated discovery and data classification, you always know exactly where your sensitive data is, how it moves, and how it’s being protected. Sentra’s integrated Data Detection & Response (DDR) catches and fixes risks or policy violations early, closing gaps before regulators - or attackers - can take advantage (Sensitive data exposure insight). Combined with clear reporting and on-demand audit documentation, Sentra helps you meet new state privacy laws and stay audit-ready, even as your business or data needs change.

Conclusion

The arrival of new state privacy laws in 2025 and 2026 is changing how organizations must handle sensitive data. Security safeguards, DPIAs, minimization, and full inventories are now required - not just nice-to-have.

DSPM is now a compliance must-have. Without complete data visibility and automation, following the web of state rules isn’t difficult - it’s impossible. Sentra’s agentless, multi-cloud platform keeps your organization continuously informed, giving compliance, security, and privacy teams the control they need to keep up with new regulations.

Want to see how your organization stacks up for 2026 laws? Book a DSPM Compliance Readiness Assessment or check out Sentra’s automated DPIA tools today.

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