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Cloud Data Hygiene is an Underrated Security Enabler

May 8, 2023
4
 Min Read

As one who remembers life and technology before the cloud, I appreciate even more the incredible changes the shift to the cloud has wrought. Productivity, speed of development, turbocharged collaboration – these are just the headlines. The true scope goes much deeper.

Yet with any new opportunity come new risks. And moving data at unprecedented speeds – even if it is to facilitate unprecedented productivity – enhances the risk that data won’t always end up where it’s supposed to be. In fact, it’s highly likely it won’t. It will find its way into corners of the cloud that are out of the reach of governance, risk and compliance tools - becoming shadow data that can pose a range of dangers to compliance, IP, revenue and even business continuity itself.

There are many approaches to mitigating the risk to cloud data. Yet there are also some foundations of cloud data management that should precede investment in technology and services. This is kind of like making sure your car has enough oil and air in the tires before you even consider that advanced defensive driving course. And one of the most important – yet often overlooked – data security measures you can take is ensuring that your organization follows proper cloud data hygiene.

Why Cloud Data Hygiene?

On the most basic level, cloud data hygiene practices ensure that your data is clean, accurate, consistent and is stored appropriately. Data hygiene affects all aspects of the data-driven business – from efficiency to decision making, from cloud storage expenses to customer satisfaction, and everything in between. 

What does this have to do with security? Although it may not be the first thing that pops into a CISO’s mind when he or she hears “data hygiene,” the fact is that good cloud data hygiene improves the security posture of your organization. 

By ensuring that cloud data is consistently stored only in sanctioned environments, good cloud data hygiene helps dramatically reduce the cloud data attack surface. This is a crucial concept, because cloud security risks no longer arise primarily from technical vulnerabilities in the cloud environment. They more frequently originate because there’s so much data to defend that organizations don’t know where it all is, who’s responsible for what, and what its exact security posture is. This is the cloud data attack surface: the sum of the total vulnerable, sensitive, and shadow data assets in the cloud. And cloud data hygiene is a key mitigating force. 

Moreover, even when sensitive data is not under direct threat, good cloud data hygiene lowers indirect risk by mitigating the potential for serious damage from lateral movement following a breach. And, of course, cloud data security policies are more easily implemented and enforced when data is in good order.

The Three Commandments of Cloud Data Hygiene 

  • Commandment 1: Know Thy Data

Understanding is the first step on the road to enlightenment…and cloud data security. You need to understand what dataset you have, which can be deleted to lower storage expenses, where each is stored exactly, whether any copies were made, and if so who has access to each copy? Once you know the ‘where,’ you must know the ‘which’ – which datasets are sensitive and which are subject to regulatory oversight? After that, the ‘how:’ how are these datasets being protected? How are they accessed and by whom?

Only once you have the answers to all these (and more) questions can you start protecting the right data in the right way. And don’t forget that the sift to the cloud means that there is a lot of sensitive data types that never existed on-prem, yet still need to be protected – for example code stored in the cloud, applications that use other cloud services, or cloud-based APIs.

  • Commandment 2 – Know Thy Responsibilities

In any context, it’s crucial to understand who does what. There is a misperception that cloud providers are responsible for cloud data security. This is simply incorrect. Cloud providers are responsible for the security of the infrastructure over which services are provided. Securing applications and – especially – data is the sole responsibility of the customer.

Another aspect of cloud data management that falls solely on the customer’s shoulders is access control. If every user in your organization has admin privileges, any breach can be devastating. At the user level, applying the principle of least privilege is a good start.

  • Commandment 3 – Ensure Continuous Hygiene 

To keep your cloud ecosystem healthy, safe and cost-effective over the long term, establish and enforce clear and detailed cloud data hygiene processes and procedures. Make sure you have a can effectively monitor the entire data lifecycle. You need to continuously monitor/scan all data and search for new and changed data

To ensure that data is secure both at rest and in motion, make sure both storage and encryption have a minimal level of encryption – preventing unauthorized users from viewing or changing data. Most cloud vendors enable security to manage their own encryption keys – meaning that, once encrypted, even cloud vendors can’t access sensitive data.

Finally, keep cloud API and data storage expenses in check by continuously tracking data wherever it moves or is copied. Multiple copies of petabyte scale data sets unknowingly copied and used (for example) to train AI algorithms will necessarily result in far higher (yet preventable) storage costs.

The Bottom Line

Cloud data is a means to a very valuable end. Adopting technology and processes that facilitate effective cloud data hygiene enables cloud data security. And seamless cloud data security enables enterprises to unlock the vast yet often hidden value of their data.

Discover Ron’s expertise, shaped by over 20 years of hands-on tech and leadership experience in cybersecurity, cloud, big data, and machine learning. As a serial entrepreneur and seed investor, Ron has contributed to the success of several startups, including Axonius, Firefly, Guardio, Talon Cyber Security, and Lightricks, after founding a company acquired by Oracle.

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Let me tell you why I joined Sentra and why I’m more excited than ever about the future of data security.

From Visibility to Vulnerability

In every role I've held, one challenge has consistently stood out: understanding data.
Not just securing it but truly knowing what data we have, where it lives, how it moves, how it's used, and who touches it. This sounds basic, yet it’s one of the least addressed problems in security.

Now, we layer on the proliferation of cloud environments and SaaS sprawl (without mentioning the increasing proliferation of AI agents). The traditional approaches simply don’t cut it. Most organizations either ignore cloud data discovery altogether or lean on point solutions that can’t scale, lack depth, or require endless manual tuning and triage.

That’s exactly where Sentra shines.

Why Sentra?

When I first engaged with Sentra, what struck me was that this wasn’t another vendor trying to slap a new UI on an old problem. Sentra understands the problem deeply and is solving it holistically across all environments. They’re not just keeping up; they’re setting the pace.

The AI-powered data classification engine at the heart of Sentra’s platform is, quite frankly, the best I’ve seen in the market. It automates what previously required a small army of analysts and does so with an accuracy and scale that’s unmatched. It's not just smart, it’s operationally scalable.

But technology alone wasn’t what sold me. It was the people.
The Sentra founders are visionaries who live and breathe this space. They’re not building in a vacuum, they’re listening to customers, responding to real-world friction, and delivering solutions that security teams will actually adopt. That’s rare. That’s powerful.

And finally, there’s the culture. Sentra radiates innovation, agility, and relentless focus on impact. Every person here knows the importance of their role and how it aligns with our mission. That energy is infectious and it’s exactly where I want to be.

Two Decades. One Mission: Secure the Data.

At Sentra, I’m bringing the scars, stories, and successes from almost 20 years “in the trenches”:

  • Deep experience building and maturing data security programs within highly regulated, high-stakes environments

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  • A background stitching together integrated solutions across silos and toolsets

  • A unique perspective shaped by my time as a practitioner, leader, consultant, and vendor

This blend helps me speak the language of security teams, empathize with their challenges, and design strategies that actually work.

Looking Ahead

Joining Sentra isn’t just the next step in my career; it’s a chance to help lead the next chapter of data security. We’re not here to incrementally improve what exists. We’re here to rethink it. Redefine it. Solve it.

If you’re passionate about protecting what matters most, your data. I’d love to connect.

This is more than a job; it’s a mission. And I couldn’t be prouder to be part of it.

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The Health Insurance Portability and Accountability Act (HIPAA) has long been a cornerstone of safeguarding sensitive health information in the U.S., particularly electronic protected health information (ePHI). As healthcare organizations continue to face growing cybersecurity challenges, ensuring the protection of ePHI has never been more critical. 

In response, for the first time in two decades, the U.S. Department of Health and Human Services (HHS) has proposed significant amendments to the HIPAA Security Rule, aimed at strengthening cybersecurity measures across the healthcare sector. These proposed changes are designed to address emerging threats and ensure that healthcare organizations have robust systems in place to protect patient data from unauthorized access and potential breaches. This blog presents the major changes that are coming soon and how you can prepare for them.

Instead of considering compliance as a one-time effort, with Sentra you can monitor your compliance status at any given moment, streamline reporting, and remediate compliance violations instantly.

How Sentra Can Help You Stay Compliant

Sentra’s data security platform equips healthcare organizations with the necessary tools to stay compliant with the new HIPAA Security Rule amendments. By providing continuous monitoring of ePHI data locations and assessing associated risks, Sentra helps organizations maintain full visibility and control over sensitive data.

Key Benefits of Using Sentra for HIPAA Compliance:

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  • Real-time Risk Assessment: Continuously assess vulnerabilities and flag security gaps related to HIPAA requirements.
  • Access Control & Encryption Monitoring: Ensure compliance with mandatory MFA, encryption policies, and access termination requirements.
  • Smart Compliance Alerts: Sentra doesn’t just detect generic cloud misconfigurations. Instead, it pinpoints security issues affecting sensitive data, helping teams focus on what truly matters.

Without a solution such as Sentra, organizations waste valuable time manually searching for and classifying sensitive data, diverting key employees from higher-priority security tasks. With Sentra, security teams gain an ongoing, real-time dashboard that ensures efficient compliance and faster risk mitigation.

What You Need to Know About the Proposed HIPAA Security Rule Updates

The latest proposed updates to the HIPAA Security Rule represent some of the most significant changes in years. These updates aim to modernize data protection practices and ensure healthcare organizations are better equipped to handle today’s security challenges. Below are the key highlights compliance and security teams should focus on:

Mandatory Implementation Specifications
All implementation specifications under the HIPAA Security Rule will become mandatory. Covered entities and business associates must now fully comply with all safeguards—no more "addressable" exceptions.

Stricter Encryption Requirements
Encryption of electronic protected health information (ePHI) will be required both at rest and in transit. Organizations must ensure encryption is in place across all systems handling sensitive data.

Required Multifactor Authentication (MFA)
MFA will become mandatory to protect access to ePHI. This added security layer significantly reduces the risk of unauthorized access and credential compromise.

Network Segmentation for Threat Containment
Organizations must implement network segmentation to isolate sensitive systems and limit the spread of cyber threats in the event of a breach.

Timely Termination of Access
Access to ePHI must be revoked within 24 hours when an employee leaves or changes roles. This reduces the risk of insider threats and unauthorized access.

Comprehensive Documentation Requirements
Healthcare organizations must maintain detailed, up-to-date documentation of all security policies, procedures, risk assessments, and incident response plans.

Asset Inventories and Network Mapping
Annual updates to technology asset inventories and network maps will be required to ensure accurate tracking of where and how ePHI is stored and transmitted.

Enhanced Risk Analysis
Organizations must conduct regular, thorough risk assessments to identify vulnerabilities and assess threats across all systems that interact with ePHI.

Stronger Incident Response Plans
Entities must be able to restore lost systems and data within 72 hours after a cyber incident. Regular testing and refinement of incident response protocols will be essential.

Annual Compliance Audits
Healthcare organizations will be required to conduct annual audits of their HIPAA Security Rule compliance, covering all technical and administrative safeguards.

Mandatory Technical Controls
Technical safeguards like anti-malware tools, firewalls, and port restrictions must be in place and regularly reviewed to protect systems from evolving threats.

What’s Next?

The proposed changes to the HIPAA Security Rule are currently in the Notice of Proposed Rulemaking (NPRM) stage, with a 60-day public comment period that opened on January 6, 2025. During this period, stakeholders can provide feedback on the amendments, which may influence the final rule. Organizations should actively monitor the comment period, engage in the feedback process, and stay informed on any potential adjustments before the rule is finalized.

Steps Organizations Should Take Now:

  • Review the proposed changes and understand how they impact your current security posture.
  • Engage in the public comment process to share concerns or recommendations.
  • Start assessing security gaps to align with HIPAA’s evolving compliance requirements.

Conclusion

The new HIPAA compliance amendments represent a major shift in how healthcare organizations must protect electronic Protected Health Information (ePHI). The introduction of enhanced encryption standards, mandatory multi-factor authentication (MFA), and stricter access control measures means organizations must act swiftly to maintain compliance and reduce cybersecurity risks.

Compliance is not just about meeting regulations, it is about efficiency. Organizations relying on manual processes to locate and secure sensitive data waste valuable time and resources, making compliance efforts less effective.

With Sentra, healthcare organizations gain a powerful, automated data security solution that:

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  • Prioritizes relevant data security risks instead of overwhelming teams with unnecessary alerts.
  • Ensures compliance readiness by automating key processes like access control monitoring and encryption verification.

Now is the time for healthcare organizations to take proactive steps toward compliance. Stay informed, participate in the public comment process, and start implementing security enhancements today.

To learn how Sentra can help your organization achieve HIPAA compliance efficiently, request a demo today and take control of your sensitive data.

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We’ve always said security shouldn’t slow innovation - it should fuel it. And that’s exactly what we’re enabling.

It's All About the People


At the end of the day, it’s people who build it, scale it, and believe in it. I want to extend a heartfelt thank you to our investors, customers, and, most importantly, our team. It’s all about you! Your belief in Sentra and your relentless execution make everything possible. We couldn’t make it without each and every one of you.

We’re not just building a product, we’re setting the gold standard for data security, because securing your data is the heartbeat of your organization!

Innovation without security isn’t progress. Let’s shape a future where both go together!

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