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Safeguarding Data Integrity and Privacy in the Age of AI-Powered Large Language Models (LLMs)

December 6, 2023
4
 Min Read
Data Security

In the burgeoning realm of artificial intelligence (AI), Large Language Models (LLMs) have emerged as transformative tools, enabling the development of applications that revolutionize customer experiences and streamline business operations. These sophisticated AI models, trained on massive amounts of text data, can generate human-quality text, translate languages, write different kinds of creative content, and answer questions in an informative way.

Unfortunately, the extensive data consumption and rapid adoption of LLMs has also brought to light critical challenges surrounding the protection of data integrity and privacy during the training process. As organizations strive to harness the power of LLMs responsibly, it is imperative to address these vulnerabilities and ensure that sensitive information remains secure.

Challenges: Navigating the Risks of LLM Training

The training of LLMs often involves the utilization of vast amounts of data, often containing sensitive information such as personally identifiable information (PII), intellectual property, and financial records. This wealth of data presents a tempting target for malicious actors seeking to exploit vulnerabilities and gain unauthorized access.

One of the primary challenges is preventing data leakage or public disclosure. LLMs can inadvertently disclose sensitive information if not properly configured or protected. This disclosure can occur through various means, such as unauthorized access to training data, vulnerabilities in the LLM itself, or improper handling of user inputs.

Another critical concern is avoiding overly permissive configurations. LLMs can be configured to allow users to provide inputs that may contain sensitive information. If these inputs are not adequately filtered or sanitized, they can be incorporated into the LLM's training data, potentially leading to the disclosure of sensitive information.

Finally, organizations must be mindful of the potential for bias or error in LLM training data. Biased or erroneous data can lead to biased or erroneous outputs from the LLM, which can have detrimental consequences for individuals and organizations.

OWASP Top 10 for LLM Applications

The OWASP Top 10 for LLM Applications identifies and prioritizes critical vulnerabilities that can arise in LLM applications. Among these, LLM03 Training Data Poisoning, LLM06 Sensitive Information Disclosure, LLM08 Excessive Agency, and LLM10 Model Theft pose significant risks that cybersecurity professionals must address. Let's dive into these:

OWASP Top 10 for LLM Applications

LLM03: Training Data Poisoning

LLM03 addresses the vulnerability of LLMs to training data poisoning, a malicious attack where carefully crafted data is injected into the training dataset to manipulate the model's behavior. This can lead to biased or erroneous outputs, undermining the model's reliability and trustworthiness.

The consequences of LLM03 can be severe. Poisoned models can generate biased or discriminatory content, perpetuating societal prejudices and causing harm to individuals or groups. Moreover, erroneous outputs can lead to flawed decision-making, resulting in financial losses, operational disruptions, or even safety hazards.


LLM06: Sensitive Information Disclosure

LLM06 highlights the vulnerability of LLMs to inadvertently disclosing sensitive information present in their training data. This can occur when the model is prompted to generate text or code that includes personally identifiable information (PII), trade secrets, or other confidential data.

The potential consequences of LLM06 are far-reaching. Data breaches can lead to financial losses, reputational damage, and regulatory penalties. Moreover, the disclosure of sensitive information can have severe implications for individuals, potentially compromising their privacy and security.

LLM08: Excessive Agency

LLM08 focuses on the risk of LLMs exhibiting excessive agency, meaning they may perform actions beyond their intended scope or generate outputs that cause harm or offense. This can manifest in various ways, such as the model generating discriminatory or biased content, engaging in unauthorized financial transactions, or even spreading misinformation.

Excessive agency poses a significant threat to organizations and society as a whole. Supply chain compromises and excessive permissions to AI-powered apps can erode trust, damage reputations, and even lead to legal or regulatory repercussions. Moreover, the spread of harmful or offensive content can have detrimental social impacts.

LLM10: Model Theft

LLM10 highlights the risk of model theft, where an adversary gains unauthorized access to a trained LLM or its underlying intellectual property. This can enable the adversary to replicate the model's capabilities for malicious purposes, such as generating misleading content, impersonating legitimate users, or conducting cyberattacks.

Model theft poses significant threats to organizations. The loss of intellectual property can lead to financial losses and competitive disadvantages. Moreover, stolen models can be used to spread misinformation, manipulate markets, or launch targeted attacks on individuals or organizations.

Recommendations: Adopting Responsible Data Protection Practices

To mitigate the risks associated with LLM training data, organizations must adopt a comprehensive approach to data protection. This approach should encompass data hygiene, policy enforcement, access controls, and continuous monitoring.

Data hygiene is essential for ensuring the integrity and privacy of LLM training data. Organizations should implement stringent data cleaning and sanitization procedures to remove sensitive information and identify potential biases or errors.

Policy enforcement is crucial for establishing clear guidelines for the handling of LLM training data. These policies should outline acceptable data sources, permissible data types, and restrictions on data access and usage.

Access controls should be implemented to restrict access to LLM training data to authorized personnel and identities only, including third party apps that may connect. This can be achieved through role-based access control (RBAC), zero-trust IAM, and multi-factor authentication (MFA) mechanisms.

Continuous monitoring is essential for detecting and responding to potential threats and vulnerabilities. Organizations should implement real-time monitoring tools to identify suspicious activity and take timely action to prevent data breaches.

Solutions: Leveraging Technology to Safeguard Data

In the rush to innovate, developers must remain keenly aware of the inherent risks involved with training LLMs if they wish to deliver responsible, effective AI that does not jeopardize their customer's data.  Specifically, it is a foremost duty to protect the integrity and privacy of LLM training data sets, which often contain sensitive information.

Preventing data leakage or public disclosure, avoiding overly permissive configurations, and negating bias or error that can contaminate such models should be top priorities.

Technological solutions play a pivotal role in safeguarding data integrity and privacy during LLM training. Data security posture management (DSPM) solutions can automate data security processes, enabling organizations to maintain a comprehensive data protection posture.

DSPM solutions provide a range of capabilities, including data discovery, data classification, data access governance (DAG), and data detection and response (DDR). These capabilities help organizations identify sensitive data, enforce access controls, detect data breaches, and respond to security incidents.

Cloud-native DSPM solutions offer enhanced agility and scalability, enabling organizations to adapt to evolving data security needs and protect data across diverse cloud environments.

Sentra: Automating LLM Data Security Processes

Having to worry about securing yet another threat vector should give overburdened security teams pause. But help is available.

Sentra has developed a data privacy and posture management solution that can automatically secure LLM training data in support of rapid AI application development.

The solution works in tandem with AWS SageMaker, GCP Vertex AI, or other AI IDEs to support secure data usage within ML training activities.  The solution combines key capabilities including DSPM, DAG, and DDR to deliver comprehensive data security and privacy.

Its cloud-native design discovers all of your data and ensures good data hygiene and security posture via policy enforcement, least privilege access to sensitive data, and monitoring and near real-time alerting to suspicious identity (user/app/machine) activity, such as data exfiltration, to thwart attacks or malicious behavior early. The solution frees developers to innovate quickly and for organizations to operate with agility to best meet requirements, with confidence that their customer data and proprietary information will remain protected.

LLMs are now also built into Sentra’s classification engine and data security platform to provide unprecedented classification accuracy for unstructured data. Learn more about Large Language Models (LLMs) here.

Conclusion: Securing the Future of AI with Data Privacy

AI holds immense potential to transform our world, but its development and deployment must be accompanied by a steadfast commitment to data integrity and privacy. Protecting the integrity and privacy of data in LLMs is essential for building responsible and ethical AI applications. By implementing data protection best practices, organizations can mitigate the risks associated with data leakage, unauthorized access, and bias. Sentra's DSPM solution provides a comprehensive approach to data security and privacy, enabling organizations to develop and deploy LLMs with speed and confidence.

If you want to learn more about Sentra's Data Security Platform and how LLMs are now integrated into our classification engine to deliver unmatched accuracy for unstructured data, request a demo today.

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David Stuart is Senior Director of Product Marketing for Sentra, a leading cloud-native data security platform provider, where he is responsible for product and launch planning, content creation, and analyst relations. Dave is a 20+ year security industry veteran having held product and marketing management positions at industry luminary companies such as Symantec, Sourcefire, Cisco, Tenable, and ZeroFox. Dave holds a BSEE/CS from University of Illinois, and an MBA from Northwestern Kellogg Graduate School of Management.

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Team Sentra
Team Sentra
July 2, 2025
3
Min Read
Data Security

Data Blindness: The Hidden Threat Lurking in Your Cloud

Data Blindness: The Hidden Threat Lurking in Your Cloud

“If you don’t know where your sensitive data is, how can you protect it?”

It’s a simple question, but for many security and compliance teams, it’s nearly impossible to answer. When a Fortune 500 company recently paid millions in fines due to improperly stored customer data on an unmanaged cloud bucket, the real failure wasn’t just a misconfiguration. It was a lack of visibility.

Some in the industry are starting to refer to this challenge as "data blindness".

What Is Data Blindness?

Data Blindness refers to an organization’s inability to fully see, classify, and understand the sensitive data spread across its cloud, SaaS, and hybrid environments.

It’s not just another security buzzword. It’s the modern evolution of a very real problem: traditional data protection methods weren’t built for the dynamic, decentralized, and multi-cloud world we now operate in. Legacy DLP tools or one-time audits simply can’t keep up.

Unlike general data security issues, Data Blindness speaks to a specific kind of operational gap: you can’t protect what you can’t see, and most teams today are flying partially blind.

Why Data Blindness Is Getting Worse

What used to be a manageable gap in visibility has now escalated into a full-scale operational risk. As organizations accelerate cloud adoption and embrace SaaS-first architectures, the complexity of managing sensitive data has exploded. Information no longer lives in a few centralized systems, it’s scattered across AWS, Azure, and GCP instances, and a growing stack of SaaS tools, each with its own storage model, access controls, and risk profile.

At the same time, shadow data is proliferating. Sensitive information ends up in collaboration platforms, forgotten test environments, and unsanctioned apps - places that rarely make it into formal security inventories. And with the rise of generative AI tools, a new wave of unstructured content is being created and shared at scale, often without proper visibility or retention controls in place.

To make matters worse, many organizations are still operating with outdated identity and access frameworks. Stale permissions and misconfigured policies allow unnecessary access to critical data, dramatically increasing the potential impact of both internal mistakes and external breaches.

In short, the cloud hasn’t just moved the data, it’s multiplied it, fragmented it, and made it harder than ever to track. Without continuous, intelligent visibility, data blindness becomes the default.

The Hidden Risks of Operating Blind

When teams don’t have visibility into where sensitive data lives or how it moves, the consequences stack up quickly:

  • Compliance gaps: Regulations like GDPR, HIPAA, and PCI-DSS demand accurate data inventories, privacy adherence, and prompt response to DSARs. Without visibility, you risk fines and legal exposure.

  • Breach potential: Blind spots become attack vectors. Misplaced data, overexposed buckets, or forgotten environments are easy targets.

  • Wasted resources: Scanning everything (just in case) is expensive. Without prioritization, teams waste cycles on low-risk data.

  • Trust erosion: Customers expect you to know where their data is and how it’s protected. Data blindness isn’t a good look.

Do You Have Data Blindness? Here Are the Signs

  • Your security team can’t confidently answer, “Where is our most sensitive data and who has access to it?”

  • Data inventories are outdated, or built on manual tagging and spreadsheets.

  • You’re still relying on legacy DLP tools with poor context and high false positives.

  • Incident response is slow because it’s unclear what data was touched or how sensitive it was.

Sound familiar? You’re not alone.

Breaking Free from Data Blindness

Solving data blindness starts with visibility, but real progress comes from turning that visibility into action. Modern organizations need more than one-off audits or static reports. They need continuous data discovery that scans cloud, SaaS, and on-prem environments in real time, keeping up with the constant movement of data.

But discovery alone isn’t enough. Classification must go beyond content analysis, it needs to be context-aware, taking into account where the data lives, who has access to it, how it’s used, and why it matters to the business. Visibility must extend to both structured and unstructured data, since sensitive information often hides in documents, PDFs, chat logs, and spreadsheets. And finally, insights need to be integrated into existing security and compliance workflows. Detection without action is just noise.

How Sentra Solves Data Blindness

At Sentra, we give security and privacy teams the visibility and context they need to take control of their data - without disrupting operations or moving it out of place. Our cloud-native DSPM (Data Security Posture Management) platform scans and classifies data in-place across cloud, SaaS, and on-prem environments, with no agents or data removal required.

Sentra uses AI-powered, context-rich classification to achieve over 95% accuracy, helping teams identify truly sensitive data and prioritize what matters most. We provide full coverage of structured and unstructured sources, along with real-time insights into risk exposure, access patterns, and regulatory posture, all with a cost-efficient scanning model that avoids unnecessary compute usage.

One customer reduced their shadow data footprint by 30% in just a few weeks, eliminating blind spots that their legacy tools had missed for years. That’s the power of visibility, backed by context, at scale.

The Bottom Line: Awareness Is Step One

Data Blindness is real, but it’s also solvable. The first step is acknowledging the problem. The next is choosing a solution that brings your data out of the dark, without slowing down your teams or compromising security.

If you’re ready to assess your current exposure or just want to see what’s possible with modern data security, you can take a free data blindness assessment, or talk to our experts to get started.

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Yoav Regev
Yoav Regev
June 12, 2025
3
Min Read
Data Security

Why Sentra Was Named Gartner Peer Insights Customer Choice 2025

Why Sentra Was Named Gartner Peer Insights Customer Choice 2025

When we started Sentra three years ago, we had a hypothesis: organizations were drowning in data they couldn't see, classify, or protect. What we didn't anticipate was how brutally honest our customers would be about what actually works, and what doesn't.

This week, Gartner named Sentra a "Customer's Choice" in their Peer Insights Voice of the Customer report for Data Security Posture Management. The recognition is based on over 650 verified customer reviews, giving us a 4.9/5 rating with 98% willing to recommend us.

The Accuracy Obsession Was Right

The most consistent theme across hundreds of reviews? Accuracy matters more than anything else.

"97.4% of Sentra's alerts in our testing were accurate! By far the highest percentage of any of the DSPM platforms that we tested."

"Sentra accurately identified 99% of PII and PCI in our cloud environments with minimal false positives during the POC."

But customers don't just want data discovery—they want trustworthy data discovery. When your DSPM tool incorrectly flags non-sensitive data as critical, teams waste time investigating false leads. When it misses actual sensitive data, you face compliance gaps and real risk. The reviews validate what we suspected: if security teams can't trust your classifications, the tool becomes shelf-ware. Precision isn't a nice-to-have—it's everything.

How Sentra Delivers Time-to-Value

Another revelation: customers don't just want fast deployment, they want fast insights.

"Within less than a week we were getting results, seeing where our sensitive data had been moved to."

"We were able to start seeing actionable insights within hours."

I used to think "time-to-value" was a marketing term. But when you're a CISO trying to demonstrate ROI to your board, or a compliance officer facing an audit deadline, every day matters. Speed isn’t a luxury in security, it’s a necessity. Data breaches don't wait for your security tools to finish their months-long deployment cycles. Compliance deadlines don't care about your proof-of-concept timeline. Security teams need to move at the speed of business risk.

The Honesty That Stings (And Helps)

But here's what really struck me: our customers were refreshingly honest about our shortcomings.

"The chatbot is more annoying than helpful."

"Currently there is no SaaS support for something like Salesforce."

"It's a startup so it has all the advantages and disadvantages that those come with."

As a founder, reading these critiques was... uncomfortable. But it's also incredibly valuable. Our customers aren't just users, they're partners in our product evolution. They're telling us exactly where to invest our engineering resources.

The Salesforce integration requests, for instance, showed up in nearly every "dislike" section. Message received. We're shipping SaaS connectors specifically because it’s a top priority for our customers.

What Gartner Customer Choice Trends Reveal About the DSPM Market

Analyzing 650 reviews across 9 vendors revealed something fascinating about our market's maturity. Customers aren't just comparing features, they're comparing outcomes.

The traditional data security playbook focused on coverage: "How many data sources can you scan?" But customers are asking different questions:

  • How accurate are your findings?
  • How quickly can I act on your insights?
  • How much manual work does this actually eliminate?

This shift from inputs to outcomes suggests the DSPM market is maturing rapidly. 

The Gartner Voice of the Customer Validated

Perhaps the most meaningful insight came from what customers didn't say. I expected more complaints about deployment complexity, integration challenges, or learning curves. Instead, review after review mentioned how quickly teams became productive with Sentra.

"It was also the fastest set up."

"Quick setup and responsive support."

"The platform is intuitive and offers immediate insights."

This tells me we're solving a real problem in a way that feels natural to security teams. The best products don't just work, they feel inevitable once you use them.

The Road Ahead: Learning from Gartner Choice Recognition

These reviews crystallized our 2025 roadmap priorities:

1. SaaS-First Expansion: Every customer asked for broader SaaS coverage. We're expanding beyond IaaS to support the applications where your most sensitive data actually lives. Our mission is to secure data everywhere.

2. AI Enhancement: Our classification engine is industry-leading, but customers want more. We're building contextual AI that doesn't just find data, it understands data relationships and business impact.

3. Remediation Automation: Customers love our visibility but want more automated remediation. We're moving beyond recommendations to actual risk mitigation.

A Personal Thank You

To the customers who contributed to our Sentra Gartner Peer Insights success: thank you. Building a startup is often a lonely journey of best guesses and gut instincts. Your feedback is the compass that keeps us pointed toward solving real problems.

To the security professionals reading this: your honest feedback (both praise and criticism) makes our products better. If you're using Sentra, please keep telling us what's working and what isn't. If you're not, I'd love to show you what earned us Customer Choice 2025 recognition and why 98% of our customers recommend us.

The data security landscape is evolving rapidly. But with customers as partners and recognition like Gartner Peer Insights Customer Choice 2025, I'm confident we're building tools that don't just keep up with threats, they help organizations stay ahead of them.

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Yogev Wallach
Yogev Wallach
June 11, 2025
5
Min Read
AI and ML

Secure AI Adoption for Enterprise Data Protection: Are You Prepared?

Secure AI Adoption for Enterprise Data Protection: Are You Prepared?

In today’s fast-moving digital landscape, enterprise AI adoption presents a fascinating paradox for leaders: AI isn’t just a tool for innovation; it’s also a gateway to new security challenges. Organizations are walking a tightrope: Adopt AI to remain competitive, or hold back to protect sensitive data.
With nearly two-thirds of security leaders even considering a ban on AI-generated code due to potential security concerns, it’s clear that this tension is creating real barriers to AI adoption.

A data-first security approach provides solid guarantees for enterprises to innovate with AI safely. Since AI thrives on data - absorbing it, transforming it, and creating new insights - the key is to secure the data at its very source.

Let’s explore how data security for AI can build robust guardrails throughout the AI lifecycle, allowing enterprises to pursue AI innovation confidently.

Data Security Concerns with AI

Every AI system is only as strong as its weakest data link. Modern AI models rely on enormous data sets for both training and inference, expanding the attack surface and creating new vulnerabilities. Without tight data governance, even the most advanced AI models can become entry points for cyber threats.

How Does AI Store And Process Data?

The AI lifecycle includes multiple steps, each introducing unique vulnerabilities. Let’s consider the three main high-level stages in the AI lifecycle:

  • Training: AI models extract and learn patterns from data, sometimes memorizing sensitive information that could later be exposed through various attack vectors.
  • Storage: Security gaps can appear in model weights, vector databases, and document repositories containing valuable enterprise data.
  • Inference: This prediction phase introduces significant leakage risks, particularly with retrieval-augmented generation (RAG) systems that dynamically access external data sources.

Data is everywhere in AI. And if sensitive data is accessible at any point in the AI lifecycle, ensuring complete data protection becomes significantly harder.

AI Adoption Challenges

Reactive measures just won’t cut it in the rapidly evolving world of AI. Proactive security is now a must. Here’s why:

  1. AI systems evolve faster than traditional security models can adapt.

New AI models (like DeepSeek and Qwen) are popping up constantly, each introducing novel attack surfaces and vulnerabilities that can change with every model update..

Legacy security approaches that merely react to known threats simply can't keep pace, as AI demands forward-thinking safeguards.

  1. Reactive approaches usually try to remediate at the last second.

Reactive approaches usually rely on low-latency inline AI output monitoring, which is the last step in a chain of failures that lead to data loss and exfiltration, and the most challenging position to prevent data-related incidents. 

Instead, data security posture management (DSPM) for AI addresses the issue at its source, mitigating and remediating sensitive data exposure and enforcing a least-privilege, multi-layered approach from the outset.

  1. AI adoption is highly interoperable, expanding risk surfaces.

Most enterprises now integrate multiple AI models, frameworks, and environments (on-premise AI platforms, cloud services, external APIs) into their operations. These AI systems dynamically ingest and generate data across organizational boundaries, challenging consistent security enforcement without a unified approach.

Traditional security strategies, which only respond to known threats, can’t keep pace. Instead, a proactive, data-first security strategy is essential. By protecting information before it reaches AI systems, organizations can ensure AI applications process only properly secured data throughout the entire lifecycle and prevent data leaks before they materialize into costly breaches.

Of course, you should not stop there: You should also extend the data-first security layer to support multiple AI-specific controls (e.g., model security, endpoint threat detection, access governance).

What Are the Security Concerns with AI for Enterprises?

Unlike conventional software, AI systems continuously learn, adapt, and generate outputs, which means new security risks emerge at every stage of AI adoption. Without strong security controls, AI can expose sensitive data, be manipulated by attackers, or violate compliance regulations.

For organizations pursuing AI for organization-wide transformation, understanding AI-specific risks is essential:

  • Data loss and exfiltration: AI systems essentially share information contained in their training data and RAG knowledge sources and can act as a “tunnel” through existing data access governance (DAG) controls, with the ability to find and output sensitive data that the user is not authorized to access.
    In addition, Sentra’s rich best-of-breed sensitive data detection and classification empower AI to perform DLP (data loss prevention) measures autonomously by using sensitivity labels.
  • Compliance & privacy risks: AI systems that process regulated information without appropriate controls create substantial regulatory exposure. This is particularly true in heavily regulated sectors like healthcare and financial services, where penalties for AI-related data breaches can reach millions of dollars.
  • Data poisoning: Attackers can subtly manipulate training and RAG data to compromise AI model performance or introduce hidden backdoors, gradually eroding system reliability and integrity.
  • Model theft: Proprietary AI models represent significant intellectual property investments. Inadequate security can leave such valuable assets vulnerable to extraction, potentially erasing years of AI investment advantage.
  • Adversarial attacks: These increasingly prevalent threats involve strategic manipulations of AI model inputs designed to hijack predictions or extract confidential information. Adequate machine learning endpoint security has become non-negotiable.

All these risks stem from a common denominator: a weak data security foundation allowing for unsecured, exposed, or manipulated data.

The solution? A strong data security posture management (DSPM) coupled with comprehensive visibility into the AI assets in the system and the data they can access and expose. This will ensure AI models only train on and access trusted data, interact with authorized users and safe inputs, and prevent unintended exposure.

AI Endpoint Security Risks

Organizations seeking to balance innovation with security must implement strategic approaches that protect data throughout the AI lifecycle without impeding development.

Choosing an AI security solution: ‘DSPM for AI’ vs. AI-SPM

When evaluating security solutions for AI implementation, organizations typically consider two primary approaches:

  • Data security posture management (DSPM) for AI implements data-related AI security features while extending capabilities to encompass broader data governance requirements. ‘DSPM for AI’ focuses on securing data before it enters any AI pipeline and the identities that are exposed to it through Data Access Governance. It also evaluates the security posture of the AI in terms of data (e.g., a CoPilot with access to sensitive data, that has public access enabled).
  • AI security posture management (AI-SPM) focuses on securing the entire AI pipeline, encompassing models and MLOps workflows. AI-SPM features include AI training infrastructure posture (e.g., the configuration of the machine on which training runs) and AI endpoint security.

While both have merits, ‘DSPM for AI’ offers a more focused safety net earlier in the failure chain by protecting the very foundation on which AI operatesーdata. Its key functionalities include data discovery and classification, data access governance, real-time leakage and anomalous “data behavior” detection, and policy enforcement across both AI and non-AI environments.

Best Practices for AI Security Across Environments

AI security frameworks must protect various deployment environments—on-premise, cloud-based, and third-party AI services. Each environment presents unique security challenges that require specialized controls.

On-Premise AI Security

On-premise AI platforms handle proprietary or regulated data, making them attractive for sensitive use cases. However, they require stronger internal security measures to prevent insider threats and unauthorized access to model weights or training data that could expose business-critical information.

Best practices:

  • Encrypt AI data at multiple stages—training data, model weights, and inference data. This prevents exposure even if storage is compromised.
  • Set up role-based access control (RBAC) to ensure only authorized parties can gain access to or modify AI models.
  • Perform AI model integrity checks to detect any unauthorized modifications to training data or model parameters (protecting against data poisoning).

Cloud-Based AI Security

While home-grown cloud AI services offer enhanced abilities to leverage proprietary data, they also expand the threat landscape. Since AI services interact with multiple data sources and often rely on external integrations, they can lead to risks such as unauthorized access, API vulnerabilities, and potential data leakage.  

Best practices:

  • Follow a zero-trust security model that enforces continuous authentication for AI interactions, ensuring only verified entities can query or fine-tune models.
  • Monitor for suspicious activity via audit logs and endpoint threat detection to prevent data exfiltration attempts.
  • Establish robust data access governance (DAG) to track which users, applications, and AI models access what data.

Third-Party AI & API Security

Third-party AI models (like OpenAI's GPT, DeepSeek, or Anthropic's Claude) offer quick wins for various use cases. Unfortunately, they also introduce shadow AI and supply chain risks that must be managed due to a lack of visibility.

Best practices:

  • Restrict sensitive data input to third-party AI models using automated data classification tools.
  • Monitor external AI API interactions to detect if proprietary data is being unintentionally shared.
  • Implement AI-specific DSPM controls to ensure that third-party AI integrations comply with enterprise security policies.

Common AI implementation challenges arise when organizations attempt to maintain consistent security standards across these diverse environments. For enterprises navigating a complex AI adoption, a cloud-native DSPM solution with AI security controls offers a solid AI security strategy.

The Sentra platform is adaptable, consistent across environments, and compliant with frameworks like GDPR, CCPA, and industry-specific regulations.

Use Case: Securing GenAI at Scale with Sentra

Consider a marketing platform using generative AI to create branded content for multiple enterprise clients—a common scenario facing organizations today.

Challenges:

  • AI models processing proprietary brand data require robust enterprise data protection.
  • Prompt injections could potentially leak confidential company messaging.
  • Scalable security that doesn't impede creative workflows is a must. 

Sentra’s data-first security approach tackles these issues head-on via:

  • Data discovery & classification: Specialized AI models identify and safeguard sensitive information.
AI-powered Classification
Figure 1: A view of the specialized AI models that power data classification at Sentra
  • Data access governance (DAG): The platform tracks who accesses training and RAG data, and when, establishing accountability and controlling permissions at a granular level.  In addition, access to the AI agent (and its underlying information) is controlled and minimized.
  • Real-time leakage detection: Sentra’s best-of-breed data labeling engine feeds internal DLP mechanisms that are part of the AI agents (as well as external 3rd-party DLP and DDR tools).  In addition, Sentra monitors the interaction between the users and the AI agent, allowing for the detection of sensitive outputs, malicious inputs, or anomalous behavior.
  • Scalable endpoint threat detection: The solution protects API interactions from adversarial attacks, securing both proprietary and third-party AI services.
  • Automated security alerts: Sentra integrates with ServiceNow and Jira for rapid incident response, streamlining security operations.

The outcome: Sentra provides a scalable DSPM solution for AI that secures enterprise data while enabling AI-powered innovation, helping organizations address the complex challenges of enterprise AI adoption.

Takeaways

AI security starts at the data layer - without securing enterprise data, even the most sophisticated AI implementations remain vulnerable to attacks and data exposure. As organizations develop their data security strategies for AI, prioritizing data observability, governance, and protection creates the foundation for responsible innovation.

Sentra's DSPM provides cutting-edge AI security solutions at the scale required for enterprise adoption, helping organizations implement AI security best practices while maintaining compliance with evolving regulations.

Learn more about how Sentra has built a data security platform designed for the AI era.

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